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47
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46
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46
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1
Robert Lusch : 1949-2017 : a eulogy delivered March 3, 2017
Schmidtz, David
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 41-42
Persistent link: https://www.econbiz.de/10014233672
Saved in:
2
Positive
marketing
: introduction to the special section
Lerman, Dawn
;
Shefrin, Hersh
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2443-2445
Persistent link: https://www.econbiz.de/10011399451
Saved in:
3
Roger Dickinson (1929–2012)
Peterson, Mark
;
Vann, Richard
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 83-86
Persistent link: https://www.econbiz.de/10009771548
Saved in:
4
To serve man : a
marketing
manifesto (and an article that should not have been necessary)
Gaski, John F.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
Saved in:
5
Macro-social
marketing
Kennedy, Ann-Marie
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 354-365
Persistent link: https://www.econbiz.de/10011561603
Saved in:
6
Investigating chrematistics in
marketing
systems : a research framework
Kadirov, Djavlonbek
;
Varey, Richard J.
;
Wolfenden, Sally
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10011452315
Saved in:
7
Macro
marketing
comes of age
Lehamnn, Donald R.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 146-149
Persistent link: https://www.econbiz.de/10012485424
Saved in:
8
CCT perspectives on macromarketing : introduction to the special issue
Sandıkçı, Özlem
;
Kravets, Olga
- In:
Journal of macromarketing
39
(
2019
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10012009079
Saved in:
9
Why should marketers be forced to ignore their moral awareness? : a reply to Gaski
Demuijnck, Geert
;
Murphy, Patrick E.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 38-43
Persistent link: https://www.econbiz.de/10013401663
Saved in:
10
Replies to comments on "toward social responsibility," also incorporating a focus on ESG
Gaski, John F.
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 5-11
Persistent link: https://www.econbiz.de/10014327806
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