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Key determinants for purchasing pirated software among students

Rishi, Bikramjit; Mehra, Abhishek Kumar - In: International journal of technology marketing : IJTMkt 12 (2017) 1, pp. 4-22

Persistent link: https://www.econbiz.de/10011738520

Information commerce (i-commerce) usage and purchase decisions among university students during COVID-19

Norzaidi Mohd Daud; Raja Nur Hannah Fatimah Raja Mohd Hashim - In: Market : review for marketing theory and practice 35 (2023) 1, pp. 77-92

Persistent link: https://www.econbiz.de/10014315031

Determinants of purchase intention toward sponsoring product : mediating role of sponsor identification in Korean professional baseball games

Baek, Woo-yeul; Byon, Kevin K.; Jones, Charles W.; … - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 261-278

Persistent link: https://www.econbiz.de/10011503697

Factors affecting purchase intention on smart factory manufactured footwear in South Korea

Kim, Hyun-Gyu - In: Journal of international trade & commerce 17 (2021) 3, pp. 99-111

Persistent link: https://www.econbiz.de/10013190134

Relationship amongst cultural openness, world-mindedness, product-country image and purchase intention of Korean and Chinese smartphone products : a case study of the South African...

Lee, You-Kyung; Robb, Charles A. - In: South African journal of business management 53 (2022) 1, pp. 1-12

Purpose: This study examines the relationships between cultural openness, world-mindedness (WMD), product-country image (PCI) and the purchase intentions of South African consumers situated in the South African marketplace. In addition, distinctions between PCI and the purchasing intention (PI)...

Persistent link: https://www.econbiz.de/10013190715

The effect of e-WOM on country image and purchase intention : an empirical study on Korean cosmetic products in China

Xiao, Zhehui; Zhang, Jinlong; Li, Dekui - In: International journal of services technology and management 22 (2016) 1/2, pp. 18-30

Persistent link: https://www.econbiz.de/10011645266

The effect of Electronic Word of Mouth (eWOM) on purchase intention on Korean cosmetic products in the Mongolian market

Lkhaasuren, Mendbayar; Nam, Kyung-Doo - In: Journal of international trade & commerce 14 (2018) 4, pp. 161-175

Persistent link: https://www.econbiz.de/10011949434

The effect of Korean country image and culture contents favor on Mongolian customers' cross-border online purchase intention in Korean products

Lkhaasuren, Mendbayar; Nam, Kyung-Doo; Bang, Dong-Ock; … - In: Journal of international trade & commerce 14 (2018) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10011846888

Repurchase intention of Korean beauty products among Taiwanese consumers

Moslehpour, Massoud; Wong, Wing Keung; Kien, Pham Van; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 569-588

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An integration model for innovative products in Korea and China : bio-based smart clothing

Noh, Mi Jin; Li, Qin; Park, Hyunhee - In: International journal of product development : IJPD 21 (2016) 1, pp. 59-78

Persistent link: https://www.econbiz.de/10011640635