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Using social media for continuous monitoring and mining of consumer behaviour
Salampasis, Michail; Paltoglou, Georgios; Giachanou, … - In: International journal of electronic business 11 (2014) 1, pp. 85-96
Persistent link: https://www.econbiz.de/10010390843
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Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
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The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
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Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
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The effects of message directivity of social networking service wor-of-mouth and brand knowledge levels on accessibility and dignosticity
Lee, Minho - In: International journal of internet marketing and … 8 (2013/14) 3, pp. 199-207
Persistent link: https://www.econbiz.de/10011316774
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Online user reviews, product variety, and the long tail : an empirical investigation on online software downloads
Zhou, Wenqi; Duan, Wenjing - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 275-289
Persistent link: https://www.econbiz.de/10009730238
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Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier; Melewar, T. C.; Broderick, … - In: The marketing review 13 (2013) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
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Trash talk rebuffed : consumers' defense of companies criticized in online communities
Colliander, Jonas; Wien, Anders Hauge - In: European journal of marketing : EJM 47 (2013) 10, pp. 1733-1757
Persistent link: https://www.econbiz.de/10010201717
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The effects of social- and self-motives on the intentions to share positive and negative word of mouth
Alexandrov, Aliosha; Lilly, Bryan; Babakus, Emin - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 531-546
Persistent link: https://www.econbiz.de/10010126686
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The impact of social media conversations on consumer brand choices
Liu, Yizao; Lopez, Rigoberto A. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011443998