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The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio; Cobelli, Nicola; Ugolini, Marta - In: The journal of business & industrial marketing 32 (2017) 5, pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
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Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan; Poon, Patrick; Zhang, Wenxuan - In: The journal of consumer marketing 34 (2017) 3, pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
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Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet; Northey, Gavin; Duffy, Sarah; Hoang Thi … - In: Journal of retailing and consumer services 33 (2016), pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
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Service quality and brand loyalty : the mediation effect of brand passion, brand affection and self-brand connection
Hemsley-Brown, Jane; Alnawas, Ibrahim - In: International journal of contemporary hospitality management 28 (2016) 12, pp. 2771-2794
Persistent link: https://www.econbiz.de/10011610968
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Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry
Pinar, Musa; Girard, Tulay; Trapp, Paul; Eser, Zeliha - In: The international journal of bank marketing : IJBM 34 (2016) 4, pp. 529-549
Persistent link: https://www.econbiz.de/10011593969
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Antecedents and consequences of trust : an e-tail branding perspective
Das, Gopal - In: International journal of retail & distribution management 44 (2016) 7, pp. 713-730
Persistent link: https://www.econbiz.de/10011595575
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How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of...
Sultan, Parves; Wong, Ho Yin - In: The journal of brand management : an international journal 26 (2019) 3, pp. 332-347
Persistent link: https://www.econbiz.de/10012060081
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Brand prestige and the mediating role of word of mouth in the fast food industry
Jalal Rajeh Hanaysha; Pech, Richard Jan - In: Global business review 19 (2018) 6, pp. 1494-1514
Persistent link: https://www.econbiz.de/10011982837
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Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.; Richards, Keith A.; Calantone, Roger J. - In: Journal of retailing 95 (2019) 2, pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
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The role of traditional product development in building relationship quality and its impact on resort hotel brand loyalty
Utama, I Putu - In: Global business and finance review 24 (2019) 1, pp. 44-58
Persistent link: https://www.econbiz.de/10012005189