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The intersection of sustainability, marketing, and public policy : introduction to the special section on sustainability
Iyer, Easwar S.; Walker Reczek, Rebecca - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 2, pp. 246-254
Persistent link: https://www.econbiz.de/10011770895
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Keeping the memory but not the possession : memory preservation mitigates identity loss from product disposition
Winterich, Karen Page; Walker Reczek, Rebecca; Irwin, … - In: Journal of marketing 81 (2017) 5, pp. 104-120
Persistent link: https://www.econbiz.de/10011749870
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Advancing OSCM scientific knowledge by replicating empirical findings : step-by-step procedure and illustration for transformative replication endeavors
Polyviou, Mikaella; Rungtusanatham, Johnny; Walker … - In: Decision sciences 55 (2024) 2, pp. 111-136
Persistent link: https://www.econbiz.de/10014535744
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Promoting Pi day : consumer response to special day-themed sales promotions
Zane, Daniel M.; Walker Reczek, Rebecca; Haws, Kelly L. - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 4, pp. 652-663
Persistent link: https://www.econbiz.de/10013426626
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Get your science out of here : when does invoking science in the marketing of consumer products backfire?
Philipp-Muller, Aviva; Costello, John P.; Walker … - In: Journal of consumer research : JCR ; an … 49 (2023) 5, pp. 721-740
Persistent link: https://www.econbiz.de/10013542018
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Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran; Walker Reczek, Rebecca; Petty, Richard E. - In: Marketing letters : a journal of research in marketing 34 (2023) 4, pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
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"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.; Walker, Jesse; Walker Reczek, Rebecca - In: Journal of marketing 87 (2023) 6, pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
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Happiness for sale : do experiential purchases make consumers happier than material purchases?
Nicolao, Leonardo; Irwin, Julie R.; Goodman, Joseph K. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 188-198
Persistent link: https://www.econbiz.de/10003880176
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Help or hinder? : when recommendation signage expands consideration sets and heightens decision difficulty
Goodman, Joseph K.; Broniarczyk, Susan M.; Griffin, Jill G. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 165-174
Persistent link: https://www.econbiz.de/10009766886
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Having versus consuming : failure to estimate usage frequency makes consumers prefer multifeature products
Goodman, Joseph K.; Irmak, Caglar - In: Journal of marketing research : JMR 50 (2013) 1, pp. 44-54
Persistent link: https://www.econbiz.de/10009715261