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Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy; Bellman, Steven; Kennedy, Rachel; … - In: Journal of business research : JBR 111 (2020), pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
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The effect of humor in obesity-prevention messages and brand advertising : a biometric study
Simmonds, Lucy; Bellman, Steven; Kennedy, Rachel; … - In: Advances in Advertising Research XIV : Harder, Better, …, (pp. 217-227). 2024
Persistent link: https://www.econbiz.de/10015064337
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Fundamental patterns of in-store shopper behavior
Sorensen, Herb; Bogomolova, Svetlana; Anderson, Katherine; … - In: Journal of retailing and consumer services 37 (2017), pp. 182-194
Persistent link: https://www.econbiz.de/10011729837
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Retailers' and manufacturers' price-promotion decisions : intuitive or evidence-based?
Bogomolova, Svetlana; Szabo, Marietta; Kennedy, Rachel - In: Journal of business research : JBR 76 (2017), pp. 189-200
Persistent link: https://www.econbiz.de/10011713618
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The effects of commercial length on advertising impact : what short advertisements can and cannot deliver
Varan, Duane; Nenycz-Thiel, Magda; Kennedy, Rachel; … - In: Journal of advertising research 60 (2020) 1, pp. 54-70
Persistent link: https://www.econbiz.de/10012293496
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Best measures of attention to creative tactics in TV advertising : when do attention-getting devices capture or reduce attention?
Bellman, Steven; Nenycz-Thiel, Magda; Kennedy, Rachel; … - In: Journal of advertising research 59 (2019) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10012118864
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What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven; Nenycz-Thiel, Magda; Kennedy, Rachel; … - In: Journal of advertising research 57 (2017) 1, pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
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Perceptual categorization of private labels and national brands
Nenycz‐Thiel, Magda; Romaniuk, Jenni - In: Journal of Product & Brand Management 18 (2009) 4, pp. 251-261
Purpose – This paper seeks to compare how brand users and non‐brand users currently position private labels and national brands in three packaged goods categories. It aims to provide guidelines for positioning strategies for both private labels and national brands through the outcomes....
Persistent link: https://www.econbiz.de/10014896094
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How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine; Middleton, Philippa; Makrides, Maria; … - In: Journal of advertising research 64 (2024) 1, pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
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Life after death? : analyzing post-defection consumer brand equity
Bogomolova, Svetlana - In: Journal of business research : JBR 63 (2010) 11, pp. 1135-1141
Persistent link: https://www.econbiz.de/10008696688