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International marketing decision governance, standardisation, and performance : a framework in the cross-market scenario
Chung, Henry F. L. - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1642-1666
Persistent link: https://www.econbiz.de/10008773209
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Immigrant employee effects in international strategy : an expoloratory study of international service firms
Chung, Henry F. L.; Enderwick, Peter; … - In: International marketing review 27 (2010) 6, pp. 652-675
Persistent link: https://www.econbiz.de/10008778773
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Pricing strategies : the experience of firms operating in China
Chung, Henry F. L.; Huang, Pei-how - In: Handbook of contemporary marketing in China : theories …, (pp. 137-152). 2011
Persistent link: https://www.econbiz.de/10008987121
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Immigrant social networks and foreign entry : Australia and New Zealand firms in the European Union and Greater China
Chung, Henry F. L.; Tung, Rosalie Lam - In: International business review : the official journal of … 22 (2013) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10009719562
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Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung; Chung, Henry F. L. - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
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Digital modality richness drives vivid memory experience
Huang, Tseng-Lung; Chung, Henry F. L.; Chen, Xiang - In: Journal of research in interactive marketing : … 17 (2023) 6, pp. 921-939
Persistent link: https://www.econbiz.de/10014428186
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The Impact of a Centralised Organisational Structure on Marketing Standardisation Strategy and Performance: The Experience of Price, Place and Management Processes
Chung, Henry - In: Journal of global marketing 21 (2008) 2, pp. 83-108
Persistent link: https://www.econbiz.de/10008148306
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Analysis of Marketing Standardization Strategies-
Chung, Henry; Wang, Zhenni - In: Journal of global marketing 20 (2006) 1, pp. 39-60
Persistent link: https://www.econbiz.de/10007720668
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Customer engagement, customer equity and repurchase intention in mobile apps
Ho, Mia Hsiao-Wen; Chung, Henry F. L. - In: Journal of business research : JBR 121 (2020), pp. 13-21
Persistent link: https://www.econbiz.de/10012417309