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The measurement of guanxi : introducing the GRX scale
Yen, Dorothy A.; Barnes, Bradley R.; Wang, Cheng Lu - In: Industrial marketing management : the international … 40 (2011) 1, pp. 97-108
Persistent link: https://www.econbiz.de/10008907885
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Guanxi as a governance mechanism in business markets : its characteristics, relevant theories, and future research directions
Yang, Zhilin; Wang, Cheng Lu - In: Industrial marketing management : the international … 40 (2011) 4, pp. 492-495
Persistent link: https://www.econbiz.de/10009159495
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Firm resources and entry-related advantages : an empirical study in China
Niu, Yongge; Wang, Cheng Lu; Dong, Lily C. - In: Industrial marketing management : the international … 42 (2013) 4, pp. 595-607
Persistent link: https://www.econbiz.de/10009779141
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Country image, product image and consumer purchase intention : evidence from an emerging economy
Wang, Cheng Lu; Li, Dongjin; Barnes, Bradley R.; Ahn, … - In: International business review : the official journal of … 21 (2012) 6, pp. 1041-1051
Persistent link: https://www.econbiz.de/10009747548
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Brand management in emerging markets : theories and practice
Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014
Persistent link: https://www.econbiz.de/10010412963
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The Chinese little emperors : marketing to Chinese young consumers
Wang, Cheng Lu (contributor) - 2009
Persistent link: https://www.econbiz.de/10003859892
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Guest editorial: economic development and consumer marketing in contemporary China
Wang, Cheng Lu; Li, Dongjin; Fu, Guoqun - In: The journal of consumer marketing 27 (2010) 7, pp. 572-573
Persistent link: https://www.econbiz.de/10008772847
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Economic development and consumer marketing in contemporary China
Wang, Cheng Lu (contributor) - 2010
Persistent link: https://www.econbiz.de/10008772853
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The Chinese notion of guanxi
Yen, Dorothy Ai-wan; Barnes, Bradley R.; Wang, Cheng Lu - In: Handbook of contemporary marketing in China : theories …, (pp. 83-100). 2011
Persistent link: https://www.econbiz.de/10008987127
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Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin; An, Shenghui; Wang, Cheng Lu - In: Business, finance and economics of China, (pp. 167-173). 2010
Persistent link: https://www.econbiz.de/10009155592