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Stakeholder engagement in green place branding : A focus on user-generated content
Acuti, Diletta; Grazzini, Laura; Mazzoli, Valentina; … - In: Corporate Social Responsibility and Environmental Management 26 (2018) 2, pp. 492-501
Persistent link: https://www.econbiz.de/10012081763
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Customers' willingness to disclose personal information throughout the customer purchase journey in retailing : the role of perceived warmth
Aiello, Gaetano; Donvito, Raffaele; Acuti, Diletta; … - In: Journal of retailing 96 (2020) 4, pp. 490-506
Persistent link: https://www.econbiz.de/10012495486
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Standing for politics : what consequences for brands?
Grazzini, Laura; Acuti, Diletta; Mazzoli, Valentina; … - In: Italian journal of marketing : ITJM 2020 (2020) 1, pp. 49-65
Persistent link: https://www.econbiz.de/10012237292
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QR code and the wine sector: what contents? : an exploratory research study on the wine industry
Acuti, Diletta; Magherini, Lorenzo; Mazzoli, Valentina; … - In: Business models and ICT technologies for the fashion …, (pp. 293-304). 2017
Persistent link: https://www.econbiz.de/10011629873
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The effects of QR delivered content on perceived product value
Acuti, Diletta; Vocino, Andrea; Mazzoli, Valentina; … - In: Journal of strategic marketing 30 (2022) 5, pp. 510-532
Persistent link: https://www.econbiz.de/10013370893
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"I wanna be sustainable, but I don't wanna show it!" : the effect of sustainability cues on young adult consumers' preferences
Fani, Virginia; Mazzoli, Valentina; Acuti, Diletta - In: Business strategy and the environment 32 (2023) 6, pp. 3344-3358
Persistent link: https://www.econbiz.de/10014369786
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Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor; Grabner-Kräuter, Sonja; Adamczyk, Grzegorz - In: Journal of retailing and consumer services 76 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
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Buying happiness : how brand engagement in self-concept affects purchase happiness
Razmus, Wiktor; Grabner-Kräuter, Sonja; Kostyra, Martyna; … - In: Psychology & marketing 39 (2022) 11, pp. 2096-2109
Persistent link: https://www.econbiz.de/10013465146
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Finding brands and not losing your religion? : exploring the relationship between brand engagement in self-concept and religious commitment
Razmus, Wiktor; Zarzycka, Beata - In: Journal of management, spirituality & religion : JMSR 18 (2021) 3, pp. 201-217
Persistent link: https://www.econbiz.de/10013285669
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Measuring corporate personality : a critical review and new insights
Gorbaniuk, Oleg; Razmus, Wiktor; Firlej, Kasia; … - In: The journal of brand management : an international journal 24 (2017) 5, pp. 423-438
Persistent link: https://www.econbiz.de/10011799029