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Altruistic eWOM marketing : more than an alternative to monetary incentives
Reimer, Thomas; Benkenstein, Martin - In: Journal of retailing and consumer services 31 (2016), pp. 323-333
Persistent link: https://www.econbiz.de/10011528735
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Enhancing patients' hospital satisfaction by taking advantage of interpersonal similarity
Luther, Louisa; Benkenstein, Martin; Rummelhagen, Katja - In: Journal of retailing and consumer services 30 (2016), pp. 50-58
Persistent link: https://www.econbiz.de/10011473209
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Anreizbasierte Kundenempfehlungen : Forschungsbeiträge zum Forschungsstand und zu den Wirkungen auf den Empfehlenden
Neumann, Madlen - 2015
Persistent link: https://www.econbiz.de/10011504374
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A reward for your voice : the effects of referral rewards on the referrer's attitude toward the recommended service provider
Küster, Madlen; Benkenstein, Martin - In: Aktuelle Aspekte in der Dienstleistungsforschung : [im …, (pp. 201-234). 2015
Persistent link: https://www.econbiz.de/10010469024
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Turning dissatisfied into satisfied customers : how referral reward programs affect the referrer's attitude and loyalty toward the recommended service provider
Kuester, Madlen; Benkenstein, Martin - In: Journal of retailing and consumer services 21 (2014) 6, pp. 897-904
Persistent link: https://www.econbiz.de/10010437822
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Physical and social atmospheric effects in hedonic service consumption : customers' roles at sporting events
Uhrich, Sebastian; Benkenstein, Martin - In: The service industries journal 32 (2012) 11, pp. 1741-1757
Persistent link: https://www.econbiz.de/10009581536
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The effects of overall similarity regarding the customer-to-customer-relationship in a service context
Brack, Anna Dorothea; Benkenstein, Martin - In: Journal of retailing and consumer services 19 (2012) 5, pp. 501-509
Persistent link: https://www.econbiz.de/10009614173
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Commitment in der Dienstleistungsbeziehung : Entwicklung eines integrierten Erklärungs- und Wirkungsmodells
Stenglin, Ariane von - 2008 - 1. Auflage
Persistent link: https://www.econbiz.de/10003656809
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Neue Herausforderungen an das Dienstleistungsmarketing
Benkenstein, Martin (ed.) - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003627796
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Communicating CSR-linked sponsorship : examining the influence of three different types of message sources
Flöter, Thomas; Benkenstein, Martin; Uhrich, Sebastian - In: Sport management review 19 (2016) 2, pp. 146-156
Persistent link: https://www.econbiz.de/10011475570