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Effectiveness of value calculators in B2B sales work : challenges at the sales-call level
Pöyry, Essi; Parvinen, Petri; Martens, Jonas - In: Journal of business research : JBR 126 (2021), pp. 350-360
Persistent link: https://www.econbiz.de/10012494256
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Sales communication competence in international B2B solution selling
Koponen, Jonna; Julkunen, Saara; Asai, Akiko - In: Industrial marketing management : the international … 82 (2019), pp. 238-252
Persistent link: https://www.econbiz.de/10012128066
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Is advertising an underappreciated driver of sales growth in B2B markets? : theoretical perspectives and empirical evidence
Guenther, Miriam; Guenther, Peter - In: Industrial marketing management : the international … 87 (2020), pp. 76-89
Persistent link: https://www.econbiz.de/10012285136
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Precursors and outcomes of satisfaction in seller-customer business relationships : a sales perspective
Høgevold, Nils M.; Svensson, Göran; Mpinganjira, Mercy - In: International journal of procurement management 13 (2020) 4, pp. 531-552
Persistent link: https://www.econbiz.de/10012254622
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Selling relationship quality to increase salesperson performance in the pharmacy industry
Udayana, Ida Bagus Nyoman; Farida, Naili; Ardyan, Elia - In: International journal of services and operations management 33 (2019) 2, pp. 262-285
Persistent link: https://www.econbiz.de/10012106461
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Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel; Sibai, Olivier; Schivinski, Bruno; … - In: Industrial marketing management : the international … 75 (2018), pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
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On the nature of international sales and sales management research : a social network-analytic perspective
Schrock, Wyatt A.; Zhao, Yanhui; Richards, Keith A.; … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 1, pp. 56-77
Persistent link: https://www.econbiz.de/10011936237
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The ambidextrous sales force : aligning salesperson polychronicity and selling contexts for sales-service behaviors and customer value
Mullins, Ryan; Agnihotri, Raj; Hall, Zachary - In: Journal of service research 23 (2020) 1, pp. 33-52
Persistent link: https://www.econbiz.de/10012183583
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Double-loop sales adaptation : a conceptual model and an empirical investigation
Viio, Paul; Nordin, Fredrik - In: Journal of business-to-business marketing 24 (2017) 2, pp. 123-137
Persistent link: https://www.econbiz.de/10011735903
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A model of negotiation issue-based tactics in business-to-business sales negotiations
Geiger, Ingmar - In: Industrial marketing management : the international … 64 (2017), pp. 91-106
Persistent link: https://www.econbiz.de/10011738392