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Strategisches Management
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16,944
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Homburg, Christian
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143
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92
Pepels, Werner
89
Backhaus, Klaus
83
Hitt, Michael A.
83
Rugman, Alan M.
73
Tomczak, Torsten
65
Verbeke, Alain
62
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60
Sheth, Jagdish N.
60
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59
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59
Zentes, Joachim
59
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58
Vrontis, Demetris
58
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56
Keller, Kevin Lane
55
Kumar, V.
55
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54
Kraus, Sascha
54
Whittington, Richard
54
Foss, Nicolai J.
53
Ahlert, Dieter
51
Teece, David J.
51
Wagner, Stephan M.
51
Simon, Hermann
50
Wildemann, Horst
50
Becker, Wolfgang
49
Buckley, Peter J.
49
Esch, Franz-Rudolf
49
Fritz, Wolfgang
48
Schiele, Holger
48
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47
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47
Naudé, Peter
47
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45
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National Bureau of Economic Research
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IGI Global
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Springer-Verlag GmbH
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Campus Verlag
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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UVK Verlagsgesellschaft mbH
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NetLibrary, Inc
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Shaker Verlag
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12
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Industrial marketing management : the international journal for industrial and high-tech firms
1,321
SpringerLink / Bücher
1,126
Journal of business research : JBR
850
International journal of production economics
514
The journal of business & industrial marketing
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Springer eBook Collection
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361
Europäische Hochschulschriften / 5
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Strategic management journal
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European journal of operational research : EJOR
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Journal of strategic marketing
235
Harvard business review : HBR
213
Harvard-Business-Manager : das Wissen der Besten
205
Technological forecasting & social change : an international journal
202
Journal of business-to-business marketing
194
Springer eBook Collection / Business and Economics
194
Long range planning : LRP ; international journal of strategic management
191
Journal of purchasing and supply management
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Journal of the Academy of Marketing Science
178
Management science : journal of the Institute for Operations Research and the Management Sciences
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Business horizons
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European journal of marketing : EJM
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Journal of marketing
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Journal of business strategy
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Management decision : MD
156
Journal of marketing management : MM
152
Business strategy and the environment
149
Journal of business ethics : JOBE
148
Lehrbuch
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Research
133
International business review : the official journal of the European International Business Academy
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Journal of strategy and management
132
IEEE transactions on engineering management : EM
125
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
124
Strategic Direction
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European management journal
122
Faculty & research / Insead : working paper series
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Strategy & leadership : a publication of Strategic Leadership Forum
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Journal of retailing and consumer services
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1,238
RePEc
641
EconStor
257
USB Cologne (business full texts)
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BASE
91
OLC EcoSci
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Showing
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1
Strategic use of social media within business-to-business (B2B) marketing : a systematic literature review
Cartwright, Severina
;
Liu, Hongfei
;
Raddats, Chris
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 35-58
Persistent link: https://www.econbiz.de/10013206306
Saved in:
2
Branding dilemma and global expansion : the case of Caliber Technologies
Gumparthi, Vivek Pani
;
Deb, Madhurima
- In:
South Asian journal of management : SAJM
26
(
2019
)
3
,
pp. 162-183
Persistent link: https://www.econbiz.de/10012131734
Saved in:
3
Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context
Wongsansukcharoen, Jedsada
;
Trimetsoontorn, Jirasek
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 742-760
Persistent link: https://www.econbiz.de/10011382407
Saved in:
4
Strategic business marketing
Chisnall, Peter M.
-
1995
-
3. ed
Persistent link: https://www.econbiz.de/10000507388
Saved in:
5
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
6
The dimensions of industrial marketing strategy
Valla, Jean-Paul
;
Turnbull, Peter W.
- In:
Strategies for international industrial marketing : the …
,
(pp. 265-289)
.
2013
Persistent link: https://www.econbiz.de/10009689241
Saved in:
7
The strategic role of industrial marketing management
Turnbull, Peter W.
;
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 250-264)
.
2013
Persistent link: https://www.econbiz.de/10009689242
Saved in:
8
A comparison of strategic marketing approaches
Hallén, Lars
- In:
Strategies for international industrial marketing : the …
,
(pp. 235-249)
.
2013
Persistent link: https://www.econbiz.de/10009689243
Saved in:
9
Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 698-727
Persistent link: https://www.econbiz.de/10010226578
Saved in:
10
Industrial marketing : can strategic marketing be applied to subcontracting?
Blanc, François
;
Chassagne, Philippe
- In:
Journal of euromarketing
22
(
2013
)
3
,
pp. 26-37
Persistent link: https://www.econbiz.de/10010248358
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