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Strategisches Management
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Homburg, Christian
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92
Pepels, Werner
89
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83
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83
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73
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65
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62
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60
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60
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59
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59
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59
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58
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58
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56
Keller, Kevin Lane
55
Kumar, V.
55
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54
Kraus, Sascha
54
Whittington, Richard
54
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53
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51
Teece, David J.
51
Wagner, Stephan M.
51
Simon, Hermann
50
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50
Becker, Wolfgang
49
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49
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49
Fritz, Wolfgang
48
Schiele, Holger
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47
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47
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IGI Global
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Industrial marketing management : the international journal for industrial and high-tech firms
1,321
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850
International journal of production economics
514
The journal of business & industrial marketing
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Springer eBook Collection
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Technological forecasting & social change : an international journal
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Journal of business-to-business marketing
194
Springer eBook Collection / Business and Economics
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Long range planning : LRP ; international journal of strategic management
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Journal of purchasing and supply management
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Journal of the Academy of Marketing Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Business horizons
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European journal of marketing : EJM
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Journal of marketing
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Journal of business strategy
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Management decision : MD
156
Journal of marketing management : MM
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Business strategy and the environment
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Journal of business ethics : JOBE
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Lehrbuch
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Research
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International business review : the official journal of the European International Business Academy
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Journal of strategy and management
132
IEEE transactions on engineering management : EM
125
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
124
Strategic Direction
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European management journal
122
Faculty & research / Insead : working paper series
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Strategy & leadership : a publication of Strategic Leadership Forum
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Journal of retailing and consumer services
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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RePEc
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EconStor
257
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BASE
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1
Strategic use of social media within business-to-business (B2B) marketing : a systematic literature review
Cartwright, Severina
;
Liu, Hongfei
;
Raddats, Chris
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 35-58
Persistent link: https://www.econbiz.de/10013206306
Saved in:
2
Branding dilemma and global expansion : the case of Caliber Technologies
Gumparthi, Vivek Pani
;
Deb, Madhurima
- In:
South Asian journal of management : SAJM
26
(
2019
)
3
,
pp. 162-183
Persistent link: https://www.econbiz.de/10012131734
Saved in:
3
Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context
Wongsansukcharoen, Jedsada
;
Trimetsoontorn, Jirasek
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 742-760
Persistent link: https://www.econbiz.de/10011382407
Saved in:
4
Strategic business marketing
Chisnall, Peter M.
-
1995
-
3. ed
Persistent link: https://www.econbiz.de/10000507388
Saved in:
5
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
6
The dimensions of industrial marketing strategy
Valla, Jean-Paul
;
Turnbull, Peter W.
- In:
Strategies for international industrial marketing : the …
,
(pp. 265-289)
.
2013
Persistent link: https://www.econbiz.de/10009689241
Saved in:
7
The strategic role of industrial marketing management
Turnbull, Peter W.
;
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 250-264)
.
2013
Persistent link: https://www.econbiz.de/10009689242
Saved in:
8
A comparison of strategic marketing approaches
Hallén, Lars
- In:
Strategies for international industrial marketing : the …
,
(pp. 235-249)
.
2013
Persistent link: https://www.econbiz.de/10009689243
Saved in:
9
Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 698-727
Persistent link: https://www.econbiz.de/10010226578
Saved in:
10
Industrial marketing : can strategic marketing be applied to subcontracting?
Blanc, François
;
Chassagne, Philippe
- In:
Journal of euromarketing
22
(
2013
)
3
,
pp. 26-37
Persistent link: https://www.econbiz.de/10010248358
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