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The image and customer well-being stems from banking activities
Eshaghi, Mohammad Sadegh; Ranjbarian, Bahram; Ansari, … - In: Journal of Islamic marketing 13 (2022) 8, pp. 1807-1825
Persistent link: https://www.econbiz.de/10013279097
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The influence of service quality, corporate image, and customer satisfaction on customer loyalty in banking sector in Yogyakarta
Christanto, Yohanes Michael; Santoso, Singgih - 2022
Persistent link: https://www.econbiz.de/10013445142
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Well-known or well-liked? : the effects of brand reputation on customers' responses to service failure
Liu, Mengzhen; Xiong, Wei - In: Journal of travel and tourism marketing 40 (2023) 3, pp. 221-241
Persistent link: https://www.econbiz.de/10014369784
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The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul; Islam, Tahir; Kincl, Tomas; Hakeem, Abdul; … - In: Journal of global scholars of marketing science : … 33 (2023) 3, pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
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How customers cope with service failure? : a study of brand reputation and customer satisfaction
Sengupta, Aditi Sarkar; Balaji, M. S.; Krishnan, Balaji C. - In: Journal of business research : JBR 68 (2015) 3, pp. 665-674
Persistent link: https://www.econbiz.de/10010496157
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Customer-based brand equity and customer engagement in experiential services : insights from an emerging economy
Cambra-Fierro, Jesús J.; Fuentes-Blasco, María; … - In: Service business 15 (2021) 3, pp. 467-491
Persistent link: https://www.econbiz.de/10012620100
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Multi-channel retailing : effect of service quality and image congruity on intention to recommend
Sari, Vinny Muthia; Balqiah, Tengku Ezni - In: Emerging issues in economics of development, business …, (pp. 175-192). 2020
Persistent link: https://www.econbiz.de/10012419465
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Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta; Iglesias, Oriol; Markovic, Stefan; … - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
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The impact of customer perceived support on target-based customer citizenship behaviors : the mediating effects of brand reputation and satisfaction
Ahmed Hassaan Mohammed Ali; Song, Jing; Zhang, Min - In: International journal of management, economics and … 11 (2022) 2/3, pp. 140-164
Customers' voluntary behaviors (i.e., customer citizenship behaviors, CCBs) are of ever-increasing interest, given that they produce extraordinary value for service providers. Whether customer perceived support (CPS) from service providers leads to CCBs has remained largely understudied in...
Persistent link: https://www.econbiz.de/10013415845
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Improving service brand personality with augmented reality marketing
Plotkina, Daria; Dinsmore, John; Racat, Margot - In: The journal of services marketing 36 (2022) 6, pp. 781-799
Persistent link: https://www.econbiz.de/10013407600