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Not reviewing the movie but reviewing other reviews : effective online movie reviews in Japan, a country with high uncertainty-avoidance behavior

Morikawa, Miyuki - In: Expert journal of marketing 8 (2020) 2, pp. 99-108

Persistent link: https://www.econbiz.de/10012613039

The effect of eWOM from indentiy and non-identity social media on movie sales

Karabas, Ismail; Nikolov, Nik; Wood, Brittany - In: Journal of managerial issues : JMI 33 (2021) 3, pp. 289-304

Persistent link: https://www.econbiz.de/10012648608

An mediated effect analysis of purchasing intention under social media : from the Chinese motion industry

Liu, Yu; Zhang, Li; Cao, Shu-Yan - In: International journal of economics, finance and … 6 (2018) 3, pp. 124-132

Persistent link: https://www.econbiz.de/10011887271

How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement

Gupta, Samrat; Deodhar, Swanand J.; Tiwari, Amit Anand; … - In: Journal of business research : JBR 176 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014549697

The ripple effect of firm-generated content on new movie releases

Lu, Shijie; Dinner, Isaac; Grewal, Rajdeep - In: Journal of marketing research 60 (2023) 5, pp. 908-931

Persistent link: https://www.econbiz.de/10014384291

The Dynamics of Online Word-of-Mouth and Product Sales : An Empirical Investigation of the Movie Industry

Duan, Wenjing; Gu, Bin; Whinston, Andrew B. - 2011

There are growing interests in understanding how word-of-mouth (WOM) on the Internet is generated and how it influences consumers' purchase decisions at retail outlets. A unique aspect of the WOM effect is the presence of a positive feedback mechanism between WOM and retail sales. We...

Persistent link: https://www.econbiz.de/10014219823

The Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-Release Movie Evaluation

Chakravarty, Anindita; Liu, Yong; Mazumdar, Tridib - 2012

In this paper, we examine the persuasive influences of online user comments (or word-of-mouth) and of the reviews by movie critics on moviegoers’ evaluation of to-be-released movies. Two distinctive features of this study are: (1) moviegoers are considered to be heterogeneous in their movie...

Persistent link: https://www.econbiz.de/10014042318

A study of the relationship between online movie reviews and the intention to watch the movie

Shieh, Hwai-Shuh; Lin, Szu-Yu - In: Journal of economics & management 44 (2022) 1, pp. 344-375

Aim/purpose - This study explores how the content feature and source of eWOM affect people's intentions and further … analyses the effectiveness of eWOM on people's intention to watch movies. Design/methodology/approach - The study considers two … differences exist between the West and the East in the content feature of eWOM. Originality/value/contribution - If a type of …

Persistent link: https://www.econbiz.de/10014324988

How the competitors' online reviews affect product performance in the dynamic competitive market : an empirical analysis of the movie industry

Xu, Yingwei; Wu, Haibo; Li, Rui - In: Applied economics letters 31 (2024) 1, pp. 75-80

Persistent link: https://www.econbiz.de/10014442036

Competitive strategies in the motion picture industry : an ABM to study investment decisions

Delre, Sebastiano A.; Panico, Claudio; Wierenga, Berend - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 69-99

Persistent link: https://www.econbiz.de/10011671934