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Some interesting findings about Super Bowl advertising

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 167-170

Persistent link: https://www.econbiz.de/10011581081

Program-involvement effects on commercial attention and recall of successive and embedded advertising

Moorman, Marjolein; Willemsen, Lotte M.; Neijens, Peter C. - In: Journal of advertising : official publication of the … 41 (2012) 2, pp. 25-38

Persistent link: https://www.econbiz.de/10009659328

The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes

Park, Sangchul; Inoue, Yuhei - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 250-263

Persistent link: https://www.econbiz.de/10012000633

Down-to-the-Minute Effects of Super Bowl Advertising on Online Search Behavior

Reiley, David; Lewis, Randall A. - 2013

Online consumer data presents new opportunities for measuring the effects of advertising. We combine search query data … with the commercial schedule for the 2011 Super Bowl to measure the causal impact of TV advertising on consumer search …

Persistent link: https://www.econbiz.de/10014039341

Search engine advertising effectiveness in a multimedia campaign

Zenetti, German; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of electronic commerce : IJEC 18 (2013/14) 3, pp. 7-38

Persistent link: https://www.econbiz.de/10010360072

Synergy or interference : the effect of product placement on commercial break audience decline

Schweidel, David A.; Foutz, Natasha Zhang; Tanner, Robin J. - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 763-780

Persistent link: https://www.econbiz.de/10010468394

Efficacy of sporting event ads with testese (SMS-type copy)

Sierra, Jeremy J.; Taute, Harry A.; Hyman, Michael R. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 4-22

Persistent link: https://www.econbiz.de/10010399938

Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006

Alessandri, Susan Westcott - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 150-164

Persistent link: https://www.econbiz.de/10003884531

Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies

Kim, Kihan; Cheong, Yunjae - In: International journal of sports marketing & sponsorship 13 (2011/12) 1, pp. 7-22

Persistent link: https://www.econbiz.de/10009508906

How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast

Jeong, Yongick; Tran, Hai L.; Zhao, Xinshu - In: Journal of advertising research 52 (2012) 1, pp. 87-101

Persistent link: https://www.econbiz.de/10009548160

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