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The prevalence and influence of the combination of humor and violence in super bowl commercials

Blackford, Benjamin J.; Gentry, James W.; Harrison, … - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 123-133

Persistent link: https://www.econbiz.de/10009491959

What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings

Quesenberry, Keith A.; Coolsen, Michael K. - In: Journal of marketing theory and practice 22 (2014) 4, pp. 437-454

Persistent link: https://www.econbiz.de/10010510247

Detecting pod position effects in the context of multi-segment sport programs : implications from four Super Bowl broadcasts

Jeong, Yongick; Tran, Hai - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 1, pp. 5-16

Persistent link: https://www.econbiz.de/10010355399

Ad nauseam? : sports fans' acceptance of commercial messages during televised sporting events

Levin, Aron; Cobbs, Joe; Beasley, Fred; Manolis, Chris - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 4, pp. 193-202

Persistent link: https://www.econbiz.de/10010257031

How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement

Spotts, Harlan E.; Purvis, Scott C.; Patnaik, Sandeep - In: Journal of advertising research 54 (2014) 4, pp. 454-468

Persistent link: https://www.econbiz.de/10010481166

Competing for consumer memory in television advertising : an empirical examination af the impacts of non-editorial clutter on brand memory in mega-event broadcasts

Jeong, Yongick; Kim, Yeuseung; Zhao, Xinshu - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 617-640

Persistent link: https://www.econbiz.de/10009349596

Super Bowl Ads

Hartmann, Wesley R.; Klapper, Daniel - 2018

We explore the effects of television advertising in the setting of the NFL’s Super Bowl telecast. The Super Bowl is … well suited for evaluating advertising because viewers pay attention to the ads, more than 40 percent of households watch … advertising. First, the relationship between Super Bowl viewership and sales in the week leading up to the game reveals the brands …

Persistent link: https://www.econbiz.de/10014149451

Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?

Owen, Laura J.; Lewis, Charlie; Auty, Susan; Buijzen, Moniek - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 195-206

Persistent link: https://www.econbiz.de/10010228560

Effectiveness of advertising formats in television

Martin-Santana, Josefa D.; Reinares-Lara, Eva; … - In: International journal of internet marketing and … 9 (2015) 2, pp. 85-102

Persistent link: https://www.econbiz.de/10011497548

Advertising's impact on pre-schoolers' brand knowledge and materialism

Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 583-591

Persistent link: https://www.econbiz.de/10011620097