Narrow search
Showing 31 - 40 of 27,362
Cover Image
Customer-to-customer value co-creation and co-destruction in sporting events
Kim, Kyungyeol; Byon, Kevin K.; Baek, Wooyeul - In: The service industries journal 40 (2020) 9/10, pp. 633-655
Persistent link: https://www.econbiz.de/10012260315
Cover Image
Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert; Horbel, Chris; Popp, Bastian - In: The service industries journal 40 (2020) 11/12, pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
Cover Image
Value co-creation platform in Indonesian SME community : SDL perspective
Widjojo, Handyanto; Fontana, Avanti; Gayatri, Gita; … - In: Journal of developmental entrepreneurship : JDE ; a … 25 (2020) 2, pp. 2050009-1-2050009-22
Persistent link: https://www.econbiz.de/10012299437
Cover Image
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Cover Image
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario; Hughes, Tim; Hilton, Toni - In: Marketing theory 16 (2016) 4, pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Cover Image
Value proposition as a framework for value cocreation in crowdfunding ecosystems
Quero, María José; Ventura, Rafael - In: Marketing theory 19 (2019) 1, pp. 47-63
Persistent link: https://www.econbiz.de/10012001464
Cover Image
Framing transformation dynamics towards service-orientation : alternative trajectories of B2B relations
Lappalainen, Inka; Valjakke, Tiina; Ahonen, Toni; … - In: International journal of services and operations management 32 (2019) 2, pp. 131-157
Persistent link: https://www.econbiz.de/10012008950
Cover Image
Against the implicit politics of service-dominant logic
Hietanen, Joel; Andéhn, Mikael; Bradshaw, Alan - In: Marketing theory 18 (2018) 1, pp. 101-119
Persistent link: https://www.econbiz.de/10011825667
Cover Image
Exploring co-created service value and interactions of social commerce in China : a service-dominant logic perspective
Dai, Hua; Hu, Tao; Zhang, Yue - In: Journal of global marketing 32 (2019) 5, pp. 356-376
Persistent link: https://www.econbiz.de/10012201056
Cover Image
Engaging customers in value co-creation through mobile instant messaging in the tourism and hospitality industry
Lei, Soey Sut Ieng; Ye, Shun; Wang, Dan; Law, Chun Hung … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 229-251
Persistent link: https://www.econbiz.de/10012201334