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Service-dominant logic and consumer culture theory : natural allies in an emerging paradigm
Arnould, Eric J. - 2007
Persistent link: https://www.econbiz.de/10003500084
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Harry Potter and the service-dominant logic of marketing : a cautionary tale
Brown, Stephen; Patterson, Anthony - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 519-533
Persistent link: https://www.econbiz.de/10003874158
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A service-dominant logic for marketing
Vargo, Stephen L.; Lusch, Robert F. - In: The SAGE handbook of marketing theory, (pp. 219-234). 2010
Persistent link: https://www.econbiz.de/10003923125
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Functional identities, resource integrators and the service-dominant logic
Rondell, Jimmie G.; Sorhammar, David - In: Journal of customer behaviour 9 (2010) 1, pp. 19-36
Persistent link: https://www.econbiz.de/10003965731
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Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge - In: Marketing theory 11 (2011) 1, pp. 51-73
Persistent link: https://www.econbiz.de/10008988878
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On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L. - In: Marketing theory 11 (2011) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
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Dynamics of value propositions : insights from service-dominant logic
Kowalkowski, Christian - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 277-294
Persistent link: https://www.econbiz.de/10009007580
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Introduction: Market systems, stakeholders and value propositions : toward a service-dominant logic-based theory of the market
Vargo, Stephen L. - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 217-222
Persistent link: https://www.econbiz.de/10009007590
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Special section on extending service-dominant logic
In: European journal of marketing : EJM 45 (2011) 1/2, pp. 217-294
Persistent link: https://www.econbiz.de/10009007608
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An integrative framework of value
Ng, Irene; Smith, Laura A. - 2012
Persistent link: https://www.econbiz.de/10009572478