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Velasco & Hanna Marriott -- Into the Metaverse: Technological Advances Shaping the Future of Consumer and Retail Marketing …, Hossain Shahriar -- Consumer Trust and Platformised Retail Personalisation, Stefan Larsson & Kashyap Haresamudram -- Friend or … Lifen Zhao & Philippa Ward -- The Future of Grocery Retail, Rickard Sandahl -- Toward a Packaging-Free Society: A Historical …
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INTRODUCTION -- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System -- THEME 1: BRAND MANAGEMENT AND MARKETING -- 2. Branding -- 3. Digital Marketing -- 4. Public Relations, Advertising & Communications -- THEME 2: CONSUMER ENGAGEMENT AND RESEARCH -- 5. Consumer...
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. A case study of Nigerian Fashion Brands -- Chapter 7: South Africa: A Snapshot of Contemporary Fashion Retail -- Chapter …
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