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The clothes that make you eat healthy : the impact of clothes style on food choice
Wang, Xuehua; Wang, Xiaoyu; Lei, Jing; Chao, Mike Chen-Ho - In: Journal of business research : JBR 132 (2021), pp. 787-799
Persistent link: https://www.econbiz.de/10012581663
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The effect of unrelated supporting service quality on consumer delight, satisfaction, and repurchase intentions
Wang, Xuehua - In: Journal of service research : JSR 14 (2011) 2, pp. 149-163
Persistent link: https://www.econbiz.de/10009266747
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The effect of inconsistent word-of-mouth during the service encounter
Wang, Xuehua - In: The journal of services marketing 25 (2011) 4, pp. 252-259
Persistent link: https://www.econbiz.de/10009272295
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The impacts of brand personality and congruity on purchase intention : evidence from the Chinese mainland's automobile market
Wang, Xuehua; Yang, Zhilin; Liu, Ning Rong - In: Journal of global marketing 22 (2009) 3, pp. 199-215
Persistent link: https://www.econbiz.de/10003871451
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The effect of brand credibility on consumers’ brand purchase intention in emerging economies : the moderating role of brand awareness and brand image
Wang, Xuehua; Yang, Zhilin - In: Journal of global marketing 23 (2010) 3, pp. 177-188
Persistent link: https://www.econbiz.de/10008652537
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The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention : evidence from China's auto industry
Li, Yongqiang; Wang, Xuehua; Yang, Zhilin - In: Journal of global marketing 24 (2011) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10008987051
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A two-path model on the effects of positivity and empathy reflected by online reviews : a choice mechanism perspective
Wang, Xuehua; Chow, Cheris W. C.; Yang, Zhilin - In: International journal of internet marketing and … 7 (2012) 3, pp. 260-277
Persistent link: https://www.econbiz.de/10009576336
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A bittersweet phenomenon : the internal structure, functional mechanism, and effect of guanxi on firm performance
Nie, Rui; Zhong, Weiguo; Zhou, Meihua; Jiang, Weidong; … - In: Industrial marketing management : the international … 40 (2011) 4, pp. 540-549
Persistent link: https://www.econbiz.de/10009159489
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Inter-firm opportunism : a meta-analytic review and assessment of its antecedents and effect on performance
Wang, Xuehua; Yang, Zhilin - In: The journal of business & industrial marketing 28 (2013) 2, pp. 137-146
Persistent link: https://www.econbiz.de/10009723079
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Market signals : web site investment and physicl store existence
Wang, Xuehua; Chow, Wing Chi; Yang, Zhilin; Lai, … - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 94-113
Persistent link: https://www.econbiz.de/10010247515