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McQuarrie, Edward F.; Statman, Meir - In: Journal of macromarketing : examining the interactions … 36 (2016) 3, pp. 243-271

Persistent link: https://www.econbiz.de/10011561547

Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion

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How do restrictions on advertising affect consumer search?

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Measuring consumer perception of ethical issues in advertising : evidence form Nigerian advertising audience

Abdullahi, Shafiu Ibrahim - In: Middle East journal of management : MEJM 5 (2018) 3, pp. 191-206

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Buy what is advertised on television? : evidence from bans on child-directed food advertising

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When do consumers believe puffery claims? : the moderating role of brand familiarity and repetition

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Does Online Advertising Offset the Effectiveness of Outdoor Alcohol Advertising Regulation?

He, Xi - 2018

Outdoor advertising is the main platform for advertising alcoholic products. While whether regulation of outdoor … alcohol advertising is effective remains unclear, the increasing use of online advertising in alcohol producers’ marketing … effectiveness of regulation of outdoor alcohol advertising and test whether online ads offset this effectiveness. Based on aggregate …

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Manipulative marketing: persuasion and manipulation of the consumer through advertising

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Deceptive claims using fake news advertising : the impact on consumers

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A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors

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