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Determinants of informal entrepreneurship in Africa
Ejiogu, Amanze; Okechukwu, Obiora; Ejiogu, Chibuzo; … - In: International journal of entrepreneurship and small … 45 (2022) 1, pp. 35-61
Persistent link: https://www.econbiz.de/10012939943
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Let's go green : planet, people, product, packaging, pricing, and promotion (6Ps)
Achi, Awele; Adeola, Ogechi; Burgal, Vanessa - In: Sustainable branding : ethical, social, and …, (pp. 24-37). 2021
Persistent link: https://www.econbiz.de/10012546382
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Place, branding, and smart growth
Olomo, Oluwayemisi; Mokwenyei, Kehinde; Otubanjo, Olutayo; … - In: Sustainable branding : ethical, social, and …, (pp. 78-98). 2021
Persistent link: https://www.econbiz.de/10012546390
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Corporate multi-channel branding : platforms for #CorporateBranding
Achi, Awele; Adeola, Ogechi; Achi, Francis Chukwuedo - In: Building corporate identity, image and reputation in …, (pp. 205-217). 2022
Persistent link: https://www.econbiz.de/10012609392
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The effects of Regional Trade Agreements on international tourist flows in the Middle East and Africa
Okafor, Luke Emeka; Khalid, Usman; Adeola, Ogechi - In: New frontiers in hospitality and tourism management in …, (pp. 245-262). 2021
Persistent link: https://www.econbiz.de/10012614474
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The future of marketing : artificial intelligence, virtual reality, and neuromarketing
Adeola, Ogechi; Evans, Olaniyi; Edeh, Jude Ndubuisi; … - In: Marketing Communications and Brand Development in …, (pp. 253-280). 2022
Persistent link: https://www.econbiz.de/10013274637
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CSR and green process innovation as antecedents of micro, small, and medium enterprise performance : moderating role of perceived environmental volatility
Achi, Awele; Adeola, Ogechi; Achi, Francis Chukwuedo - In: Journal of business research : JBR 139 (2022), pp. 771-781
Persistent link: https://www.econbiz.de/10013194279
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Marketing communications : embedding sustainability practices in a changing world
Adeola, Ogechi; Olaniyi, Evans - In: Marketing Communications and Brand Development in …, (pp. 287-307). 2022
Persistent link: https://www.econbiz.de/10013280206
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Success indicators of enterprises anchored on an (african) indigenous apprenticeship model of entrepreneurship
Iwara, Ishmael Obaeko; Adeola, Ogechi - In: African journal of business and economic research : AJBER 16 (2021) 4, pp. 243-264
Persistent link: https://www.econbiz.de/10013282496
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A self-concept interactionist model of social media reputation
Abbatty, Oyindamola; Otubanjo, Olutayo; Adeola, Ogechi - In: Digital Business in Africa : Social Media and Related …, (pp. 127-144). 2022
Persistent link: https://www.econbiz.de/10013282697