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141
Determinants of informal entrepreneurship in Africa
Ejiogu, Amanze
;
Okechukwu, Obiora
;
Ejiogu, Chibuzo
; …
- In:
International journal of entrepreneurship and small …
45
(
2022
)
1
,
pp. 35-61
Persistent link: https://www.econbiz.de/10012939943
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142
Let's go green : planet, people, product, packaging, pricing, and promotion (6Ps)
Achi, Awele
;
Adeola, Ogechi
;
Burgal, Vanessa
- In:
Sustainable branding : ethical, social, and …
,
(pp. 24-37)
.
2021
Persistent link: https://www.econbiz.de/10012546382
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143
Place, branding, and smart growth
Olomo, Oluwayemisi
;
Mokwenyei, Kehinde
;
Otubanjo, Olutayo
; …
- In:
Sustainable branding : ethical, social, and …
,
(pp. 78-98)
.
2021
Persistent link: https://www.econbiz.de/10012546390
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144
Corporate multi-channel branding : platforms for #CorporateBranding
Achi, Awele
;
Adeola, Ogechi
;
Achi, Francis Chukwuedo
- In:
Building corporate identity, image and reputation in …
,
(pp. 205-217)
.
2022
Persistent link: https://www.econbiz.de/10012609392
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145
The effects of Regional Trade Agreements on international tourist flows in the Middle East and Africa
Okafor, Luke Emeka
;
Khalid, Usman
;
Adeola, Ogechi
- In:
New frontiers in hospitality and tourism management in …
,
(pp. 245-262)
.
2021
Persistent link: https://www.econbiz.de/10012614474
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146
The future of marketing : artificial intelligence, virtual reality, and neuromarketing
Adeola, Ogechi
;
Evans, Olaniyi
;
Edeh, Jude Ndubuisi
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 253-280)
.
2022
Persistent link: https://www.econbiz.de/10013274637
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147
CSR and green process innovation as antecedents of micro, small, and medium enterprise performance : moderating role of perceived environmental volatility
Achi, Awele
;
Adeola, Ogechi
;
Achi, Francis Chukwuedo
- In:
Journal of business research : JBR
139
(
2022
),
pp. 771-781
Persistent link: https://www.econbiz.de/10013194279
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148
Marketing communications : embedding sustainability practices in a changing world
Adeola, Ogechi
;
Olaniyi, Evans
- In:
Marketing Communications and Brand Development in …
,
(pp. 287-307)
.
2022
Persistent link: https://www.econbiz.de/10013280206
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149
Success indicators of enterprises anchored on an (african) indigenous apprenticeship model of entrepreneurship
Iwara, Ishmael Obaeko
;
Adeola, Ogechi
- In:
African journal of business and economic research : AJBER
16
(
2021
)
4
,
pp. 243-264
Persistent link: https://www.econbiz.de/10013282496
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150
A self-concept interactionist model of social media reputation
Abbatty, Oyindamola
;
Otubanjo, Olutayo
;
Adeola, Ogechi
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 127-144)
.
2022
Persistent link: https://www.econbiz.de/10013282697
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