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"It's not us, it's them!" : rethinking value co-creation among multiple actors

Yngfalk, Anna Fyrberg - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1163-1181

Persistent link: https://www.econbiz.de/10010195000

How do consumers co-create their experiences? : an exploration in the heritage sector

Minkiewicz, Joanna; Evans, Jody; Bridson, Kerrie - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 30-59

Persistent link: https://www.econbiz.de/10010338665

Integrated value co-creation and affective commitment in banking industry

Wulandari, Nuri; Nasution, Reza Ashari - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 20 (2019), pp. 509-515

Co-creation is a seminal concept in marketing, explained as the engagement between service provider and customer in creating value. This concept has grown into a rich and wide array of studies that have become an area of intense focus in the discipline. Nevertheless, the understanding of the...

Persistent link: https://www.econbiz.de/10012221592

Customer perceptions of innovativeness : an accelerator for value co-creation

Kim, Eojina; Tang, Liang; Bosselman, Robert - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 6, pp. 807-838

Persistent link: https://www.econbiz.de/10012053373

Representative co-production : broadening the scope of the public service logic

Eriksson, Erik Masao - In: Public management review 21 (2019) 2, pp. 291-314

Persistent link: https://www.econbiz.de/10012178734

Value co-creation and co-destruction behaviour : relationship with basic human values and personality traits

Ogunbodede, Olabode; Papagiannidis, Savvas; Alamanos, … - In: International journal of consumer studies 46 (2022) 4, pp. 1278-1298

Persistent link: https://www.econbiz.de/10013328291

The role of value co-creation in sustaining partner loyalty in B2B business : a service-dominant logic approach

Putra, Rendy Ahmad; Budiyanto; Suhermin - 2023

Persistent link: https://www.econbiz.de/10014480092

Marketing flexibility in the context of the service-dominant logic

Gurău, Călin - In: The marketing review 9 (2009) 3, pp. 185-197

Persistent link: https://www.econbiz.de/10003883382

Theory of value co-creation : a systematic literature review

Galvagno, Marco; Dalli, Daniele - In: Managing service quality : MSQ ; an international journal 24 (2014) 6, pp. 643-683

Persistent link: https://www.econbiz.de/10010526464

Customer’s potential value : the role of learning

Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21

value of novel technological services. To understand and achieve the potential value, customers need first to unlearn their …

Persistent link: https://www.econbiz.de/10009761863

A service of the