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Visualizing theme park visitors' emotions using social media analytics and geospatial analytics

Park, Seunghyun; Kim, Jinwon; Lee, Yong Kyu; Ok, Chihyung - In: Tourism management : research, policies, practice 80 (2020), pp. 1-17

Persistent link: https://www.econbiz.de/10012237351

Daily online review sentiment and hotel performance

Nicolau, Juan Luis; Xiang, Zheng; Wang, Dan - In: International journal of contemporary hospitality management 36 (2024) 3, pp. 790-811

Persistent link: https://www.econbiz.de/10014483773

An online marketing strategies assessment for companies in airlines and entertainment industries in Malaysia

Nathan, Robert Jeyakumar; Chiun, Desmond Chong Fook; … - In: Handbook of research on leveraging consumer psychology …, (pp. 1-15). 2017

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The role of narrative transportation in web series as branded entertainment

Sulestarini, Yusarifah; Wulandari, Nuri; Nasution, Reza … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 439-447

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Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising

Noguti, Valeria; Waller, David - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 15/16, pp. 1527-1555

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The mediating role of brand involvement in the social media use-marketing communication effectiveness relationship : a case of selected entertainment smes in Uganda

Musiime, Andrew; Mwaipopo, Lufumbi - In: Business management review : journal of the University … 22 (2019) 2, pp. 67-86

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Impact of entertainment motivational drivers on user acceptance of online social network banner advertising : a gratification perspective

Mir, Imran Anwar - In: Zagreb international review of economics & business 20 (2017) 1, pp. 19-47

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Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty

Bazi, Saleh; Filieri, Raffaele; Gorton, Matthew - In: Journal of business research : JBR 160 (2023), pp. 1-13

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Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks

Costa, Sara Morgado da; Moro, Sérgio; Rita, Paulo; … - In: International journal of technology marketing : IJTMkt 17 (2023) 1, pp. 48-77

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Redefining Media in the Digital Age : New Global Competitive Advantages

Sigismondi, Paolo - 2024

Introduction: The Digital Glocalization Challenge -- Hollywood's Redefined Global Primacy in a Landscape Shaped by Streaming Platforms -- Scripted vs. Non-Scripted Entertainment for Global Audiences -- The Modus Operendi of the New Digital Platforms -- Conclusion: New Directions for the Global...

Persistent link: https://www.econbiz.de/10015044884

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