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Corporate image and reputation as drivers of customer loyalty

Leaniz, Patricia Martínez García de; Rodríguez del … - In: Corporate reputation review : an international journal 19 (2016) 2, pp. 166-178

Persistent link: https://www.econbiz.de/10011552649

The influence of new media on the customer's behavior on the market

Chęcińska-Zaucha, Agnieszka - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 3, pp. 29-38

Persistent link: https://www.econbiz.de/10011515644

A lovable personality : the effect of brand personality on brand love

Roy, Pinaki; Khandeparkar, Kapil; Motiani, Manoj - In: The journal of brand management : an international journal 23 (2016) 5, pp. 97-113

Persistent link: https://www.econbiz.de/10011565291

Determining the key factors of customer-brand relationship investment dimensions : insights from Malaysian mobile phone users

Zuraidah Zainol; Norjaya Mohd. Yasin; Nor Asiah Omar; … - In: Journal of relationship marketing : innovations & … 13 (2014) 4, pp. 318-342

Persistent link: https://www.econbiz.de/10010474271

The consequences of consumers' use of pre-existing social relationships to make purchases

Johnson, Bryan R.; Ross, William T. - In: Journal of relationship marketing : innovations & … 13 (2014) 3, pp. 207-242

Persistent link: https://www.econbiz.de/10010490473

Relationship marketing and its impact on customer loyalty in service industry

Jakada, Balarabe Abubakar; Kuka, Musa Gambo Kasuwar - In: International journal of social entrepreneurship and … 3 (2014) 1, pp. 71-84

Persistent link: https://www.econbiz.de/10010484977

The impact of corporate social responsibility on customer satisfaction, relationship maintenance and loyalty in the shipping industry

Shin, Youngran; Vinh Van Thai - In: Corporate social responsibility and environmental management 22 (2015) 6, pp. 381-392

Persistent link: https://www.econbiz.de/10011449703

Customer demotion in hierarchical loyalty programmes

Berlo, Geert van; Bloemer, Johanna M.; Blazevic, Vera - In: The service industries journal 34 (2014) 11/12, pp. 922-937

Persistent link: https://www.econbiz.de/10010394602

Relationship marketing in customer loyalty of commercial galleries in times of COVID-19

Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435

The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...

Persistent link: https://www.econbiz.de/10012888387

The effect of the consumer's engagement in the process of adopting functional applications : the mobile banking case

Gonçalves Filho, Cid; Monteiro, Plínio Rafael Reis; … - In: International journal of business and systems research … 15 (2021) 3, pp. 317-336

Persistent link: https://www.econbiz.de/10012513972