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21
Role of involvement and commitment in sustaining firm-customer relationships : an empirical investigation
Parahoo, Sanjai K.
- In:
International journal of procurement management
6
(
2013
)
4
,
pp. 407-423
Persistent link: https://www.econbiz.de/10010207624
Saved in:
22
Relationships, roles, and consumer identity in services marketing
McKeage, Kim
;
Gulas, Charles S.
- In:
Services marketing quarterly
34
(
2013
)
3
,
pp. 231-239
Persistent link: https://www.econbiz.de/10009778518
Saved in:
23
The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien
;
Karg, Adam
;
Turner, Paul
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
Saved in:
24
Built to last : relationship quality management for season ticket holders
Lee, Mi Ae
;
Kunkel, Thilo
;
Funk, Daniel C.
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 364-384
Persistent link: https://www.econbiz.de/10012256487
Saved in:
25
Online engagement and the role of digital influencers in product endorsement on Instagram
Silva, Marianny Jessica de Brito
;
Farias, Salomão …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
2
,
pp. 133-163
Persistent link: https://www.econbiz.de/10012258651
Saved in:
26
Conceptual organisation of customer engagement : understanding the concept of engagement and considering the structure of customer engagement factors
Katagiri, Hideki
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 109-142
Persistent link: https://www.econbiz.de/10012299477
Saved in:
27
The role of customer gratitude in relationship marketing : moderation and model validation
Mishra, Anubhav A.
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011571026
Saved in:
28
Customer reponses to switching costs : a meta-analytic investigation of the moderating influence of culture
Pick, Doreén
;
Eisend, Martin
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 39-60
Persistent link: https://www.econbiz.de/10011626813
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29
The effect of customer-brand relationship investments' dimensions on customer engagement in emerging markets
Zuraidah Zainol
;
Nor Asiah Omar
;
Osman, Juliana
;
Nurul …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 172-199
Persistent link: https://www.econbiz.de/10011633628
Saved in:
30
Customer interface in spiritual tourism via "synaptic CRM gap" : an integrative technology-based conceptual model for relationship marketing
Kaur, Gunjeet
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 326-343
Persistent link: https://www.econbiz.de/10011633662
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