Narrow search
Showing 41 - 50 of 98,757
Cover Image
Built to last : relationship quality management for season ticket holders
Lee, Mi Ae; Kunkel, Thilo; Funk, Daniel C.; Karg, Adam; … - In: European Sport management quarterly : ESMQ 20 (2020) 3, pp. 364-384
Persistent link: https://www.econbiz.de/10012256487
Cover Image
Online engagement and the role of digital influencers in product endorsement on Instagram
Silva, Marianny Jessica de Brito; Farias, Salomão … - In: Journal of relationship marketing : innovations and … 19 (2020) 2, pp. 133-163
Persistent link: https://www.econbiz.de/10012258651
Cover Image
The impact of country of origin on relationship marketing outcomes in a market with a large migrant population
Heiens, Richard A.; Pleshko, Larry P. - In: International journal of services, economics and management 11 (2020) 3, pp. 221-233
Persistent link: https://www.econbiz.de/10012522601
Cover Image
The effect of the consumer's engagement in the process of adopting functional applications : the mobile banking case
Gonçalves Filho, Cid; Monteiro, Plínio Rafael Reis; … - In: International journal of business and systems research … 15 (2021) 3, pp. 317-336
Persistent link: https://www.econbiz.de/10012513972
Cover Image
Conceptual organisation of customer engagement : understanding the concept of engagement and considering the structure of customer engagement factors
Katagiri, Hideki - In: The marketing review 20 (2020) 1/2, pp. 109-142
Persistent link: https://www.econbiz.de/10012299477
Cover Image
The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien; Karg, Adam; Turner, Paul - In: Journal of sport management : the official journal of … 34 (2020) 5, pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
Cover Image
The effect of customer-brand relationship investments' dimensions on customer engagement in emerging markets
Zuraidah Zainol; Nor Asiah Omar; Osman, Juliana; Nurul … - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 172-199
Persistent link: https://www.econbiz.de/10011633628
Cover Image
Customer interface in spiritual tourism via "synaptic CRM gap" : an integrative technology-based conceptual model for relationship marketing
Kaur, Gunjeet - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 326-343
Persistent link: https://www.econbiz.de/10011633662
Cover Image
Online relationship formation
Kozlenkova, Irina V.; Palmatier, Robert W.; Fang, Eric; … - In: Journal of marketing 81 (2017) 3, pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Cover Image
The role of customer gratitude in relationship marketing : moderation and model validation
Mishra, Anubhav A. - In: Journal of strategic marketing 24 (2016) 6, pp. 529-549
Persistent link: https://www.econbiz.de/10011571026