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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets

Kipnis, Eva; Demangeot, Catherine; Pullig, Chris; … - In: Journal of business research : JBR 98 (2019), pp. 126-141

Persistent link: https://www.econbiz.de/10012007222

Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective

Ewing, Douglas; Zolfagharian, Mohammadali; Heingraj, Sasawan - In: International marketing review 41 (2024) 3/4, pp. 745-766

Persistent link: https://www.econbiz.de/10015057130

Exploring the impact of acculturation and ethnic identity on Korean US residents' consumption behaviors of utilitarian versus hedonic products

Jun, Jong Woo; Ham, Chang-Dae; Park, Jae Hee - In: Journal of international consumer marketing 26 (2014) 1, pp. 2-13

Persistent link: https://www.econbiz.de/10010344874

The politics of identity in organizational ethnographic research : ethnicity and tropicalist intrusions

Alcadipani, Rafael; Westwood, Robert Ian; Rosa, Alexandre - In: Human relations 68 (2015) 1, pp. 79-106

Persistent link: https://www.econbiz.de/10010479299

Identity and difference : re-thinking UK South Asian entrepreneurship

McPherson, Mark - In: Journal of enterprising communities : people and places … 11 (2017) 5, pp. 564-589

Persistent link: https://www.econbiz.de/10011811535

Ethnic identity-based motivation : a model emergent from US Hispanic consumers

Aguirre-Rodriguez, Alexandra; Luna, David; Alvarez, … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 2, pp. 303-327

Persistent link: https://www.econbiz.de/10014289839

''The Impact of Personality Traits on Auditor's Behavior : A Cultural Comparative Study

Khalil, Sandra; Nehme, Rabih - 2023

The purpose of this paper is to examine auditors' personality traits and attitudes towards dysfunctional audit behavior (DAB) in two different cultural contexts, the United States (US) and Lebanon. The study uses surveys administered to senior accounting students in accredited universities in...

Persistent link: https://www.econbiz.de/10014355426

Cultural consequences of brands' masstige : an emerging market perspective

Das, Manish; Saha, Victor; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 146 (2022), pp. 338-353

Persistent link: https://www.econbiz.de/10013271407

How does authenticity enhance flow experience through perceived value and involvement : the moderating roles of innovation and cultural identity

Zhang, Shu-Ning; Li, Yong-Quan; Liu, Chih-Hsing; Ruan, … - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 710-728

Persistent link: https://www.econbiz.de/10012179460

Attitudes to other ethnicities among New Zealand workers

Houkamau, Carla; Boxall, Peter F. - In: Cross cultural management : an international journal 22 (2015) 3, pp. 431-446

Persistent link: https://www.econbiz.de/10011312558

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