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Modeling markets : analyzing marketing phenomena and improving marketing decision making
Leeflang, Peter; Wieringa, Jaap E.; Bijmolt, Tammo H. A.; … - 2015
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...
Persistent link: https://www.econbiz.de/10012401974
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Advanced methods for modeling markets
Leeflang, Peter (ed.); Wieringa, Jaap E. (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011660853
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Modeling markets : analyzing marketing phenomena and improving marketing decision making
Leeflang, Peter; Wieringa, Jaap E.; Bijmolt, Tammo H. A.; … - 2015
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...
Persistent link: https://www.econbiz.de/10011308726
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Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
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Modeling the effects of pharmaceutical marketing
Leeflang, Peter; Wieringa, Jaap E. - In: Marketing letters : a journal of research in marketing 21 (2010) 2, pp. 121-133
Persistent link: https://www.econbiz.de/10003976728
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Why do firms invest in consumer advertising with limited sales response? : a shareholder perspective
Osinga, Ernst C.; Leeflang, Peter; Srinivasan, Shuba; … - In: Journal of marketing 75 (2011) 1, pp. 109-124
Persistent link: https://www.econbiz.de/10008840467
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Marketing variables in macro-level diffusion models
Ruiz-Conde, Enar; Leeflang, Peter; Wieringa, Jaap E. - In: Journal für Betriebswirtschaft : management review … 56 (2006) 3, pp. 155-183
Persistent link: https://www.econbiz.de/10003392264
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Early marketing matters : a time-varying parameter approach to persistence modeling
Osinga, Ernst C.; Leeflang, Peter; Wieringa, Jaap E. - In: Journal of marketing research : JMR 47 (2010) 1, pp. 173-185
Persistent link: https://www.econbiz.de/10003947454
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Improving pharmacy store performance : the merits of over-the-counter drugs
Wieringa, Jaap E.; Reber, Katrin Christiane; Leeflang, Peter - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1276-1299
Persistent link: https://www.econbiz.de/10011338672
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Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.; Osinga, Ernst C.; Ruiz Conde, Enar; … - In: Innovation and marketing in the pharmaceutical industry …, (pp. 591-628). 2014
Persistent link: https://www.econbiz.de/10010353471