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Electronic Commerce und Online...
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Electronic Commerce
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12,807
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12,691
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2,771
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2,563
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2,515
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2,425
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Bruhn, Manfred
266
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186
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184
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160
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160
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147
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145
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141
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102
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102
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92
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92
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83
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83
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82
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81
Tomczak, Torsten
80
Albers, Sönke
75
Ahlert, Dieter
74
Backhaus, Klaus
74
Silberer, Günter
73
Malhotra, Naresh K.
72
Herrmann, Andreas
71
Burmann, Christoph
69
Kuß, Alfred
68
Skiera, Bernd
68
Sträßer, Anne-Katrin
65
Kapferer, Clodwig
64
Sheth, Jagdish N.
64
Olbrich, Rainer
59
Fantapié Altobelli, Claudia
57
Aaker, David A.
55
Kleinaltenkamp, Michael
55
Ghose, Anindya
53
Alt, Rainer
52
Peitz, Martin
52
Swoboda, Bernhard
52
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50
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49
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49
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79
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69
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68
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63
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62
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54
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52
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35
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34
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33
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31
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24
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23
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21
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20
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19
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18
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18
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17
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17
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17
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16
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648
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550
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438
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418
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350
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346
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273
International journal of internet marketing and advertising : IJIMA
261
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259
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256
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244
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240
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212
Journal of internet commerce
209
Industrial marketing management : the international journal for industrial and high-tech firms
203
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202
International journal of electronic marketing and retailing : IJEMR
196
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193
Information systems research : ISR
190
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
183
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
171
Journal of retailing
165
Technological forecasting & social change : an international journal
160
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
159
International journal of business information systems : IJBIS
158
Overseas business reports : OBR
155
European journal of operational research : EJOR
153
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150
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150
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143
Jahrbuch der Absatz- und Verbrauchsforschung
142
International journal of hospitality management
141
International journal of electronic commerce : IJEC
139
Journal of the Academy of Marketing Science
139
NBER working paper series
135
Premier reference source
130
Psychology & marketing
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
129
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ECONIS (ZBW)
60,142
USB Cologne (EcoSocSci)
15,078
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1,119
RePEc
564
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206
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174
BASE
129
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38
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1
Electronic Commerce und Online-Marketing : ein einführendes Lehr- und Übungsbuch
Olbrich, Rainer
;
Schultz, Carsten D.
;
Holsing, Christian
-
2019
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011919335
Saved in:
2
Online market research : cost-effective searching of the Internet and online databases
Lescher, John F.
-
1995
-
1. printing
Persistent link: https://www.econbiz.de/10000543867
Saved in:
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1998-: Thousand Oaks, CA : SAGE Publishing
;
1998-2008: …
;
…
-
12.1998 -
Persistent link: https://www.econbiz.de/10000657304
Saved in:
4
The long tail : how endless choice is creating unlimited demand
Anderson, Chris
-
2007
Persistent link: https://www.econbiz.de/10003465586
Saved in:
5
Journal of interactive marketing
London : SAGE
;
-2008: New York, NY : Wiley
;
-2021: New …
-
12.1998 -
Persistent link: https://www.econbiz.de/10001430885
Saved in:
6
Future Digital Business : wie Business Intelligence und Web Analytics Online-Marketing und Conversion verändern
Haberich, Ralf
(
ed.
)
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009784306
Saved in:
7
Konsumentenverhalten im Internet
Bauer, Hans H.
(
ed.
)
-
2004
Persistent link: https://www.econbiz.de/10001851192
Saved in:
8
Konsumentenverhalten im Internet : Konzepte, Erfahrungen, Methoden
Wiedmann, Klaus-Peter
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001851237
Saved in:
9
Electronic Retailing : Marketinginstrumente und
Marktforschung
im Internet
Madlberger, Maria
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001939346
Saved in:
10
The role of Facebook in online advertising
Reich, Jens-Christian
-
2014
Persistent link: https://www.econbiz.de/10010457683
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