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Market shaping dynamics : inte...
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Relationship marketing
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Plewa, Carolin
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33
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21
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20
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12
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10
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Dolan, Rebecca
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Lu, Vinh Nhat
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Ho, Joanne
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Customer engagement : contemporary issues and challenges
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Developing engaged and entrepreneurial universities : theories, concepts and empirical findings
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International Journal of Sports Marketing and Sponsorship
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International journal of networking and virtual organisations : IJNVO
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
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BASE
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141
Critical innovation characteristics influencing the acceptability of a new pharmaceutical product format
Jaakkola, Elina
;
Renko, Maija
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 327-346
Persistent link: https://www.econbiz.de/10003459046
Saved in:
142
Co-creating service experience
Jaakkola, Elina
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011401228
Saved in:
143
Service experience co-creation : conceptualization, implications, and future research directions
Jaakkola, Elina
;
Helkkula, Anu
;
Aarikka-Stenroos, Leena
- In:
Journal of service management
26
(
2015
)
2
,
pp. 182-205
Persistent link: https://www.econbiz.de/10011401238
Saved in:
144
Fresh perspectives on customer experience
McColl-Kennedy, Janet R.
;
Gustafsson, Anders
;
Jaakkola, …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 430-435
Persistent link: https://www.econbiz.de/10011418250
Saved in:
145
Firm boundary decisions in solution business : examining internal vs. external resource integration
Salonen, Anna
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 171-183
Persistent link: https://www.econbiz.de/10011422825
Saved in:
146
Customer participation and value creation : a systematic review and research implications
Mustak, Mekhail
;
Jaakkola, Elina
;
Halinen, Aino
- In:
Managing service quality : MSQ ; an international journal
23
(
2013
)
4
,
pp. 341-359
Persistent link: https://www.econbiz.de/10009769853
Saved in:
147
Value co-creation in solution networks
Jaakkola, Elina
;
Hakanen, Taru
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10009734099
Saved in:
148
Marketing in professional services firms : turning expertise into customer perceived value
Halinen, Aino
;
Jaakkola, Elina
- In:
Handbook of research on entrepreneurship in …
,
(pp. 219-237)
.
2012
Persistent link: https://www.econbiz.de/10009661369
Saved in:
149
Co-creating customer-focused solutions within business networks : a service perspective
Hakanen, Taru
;
Jaakkola, Elina
- In:
Journal of service management
23
(
2012
)
4
,
pp. 593-611
Persistent link: https://www.econbiz.de/10009619530
Saved in:
150
Accessing resources for service innovation : the critical role of network relationships
Rusanen, Helena
;
Halinen, Aino
;
Jaakkola, Elina
- In:
Journal of service management
25
(
2014
)
1
,
pp. 2-29
Persistent link: https://www.econbiz.de/10010260121
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