Similar Search Results - EconBiz

The "idea advantage" : how content sharing strategies impact engagement in online learning platforms

Narang, Unnati; Yadav, Manjit S.; Rindfleisch, Aric - In: Journal of marketing research 59 (2022) 1, pp. 61-78

Persistent link: https://www.econbiz.de/10012801820

Examining artificial intelligence (AI) technologies in marketing via a global lens : current trends and future research opportunities

Kopalle, Praveen K.; Gangwar, Manish; Kaplan, Andreas M.; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 522-540

Persistent link: https://www.econbiz.de/10013271770

Working with Rivals : The Impact of Competitor Alliances on Financial Performance

Luo, Xueming - 2014

To survive and prosper in today's highly competitive environment, firms are increasingly engaging in cooperative alliances with their rivals. However, the impact of these competitor alliances on financial performance is largely unknown. This research examines this issue. Using both survey and...

Persistent link: https://www.econbiz.de/10013064006

Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; AMA educators' proceedings Volume 24 ; Las Vegas, Nevada, USA, 15 - 17 February 2013

Rindfleisch, Aric (contributor) - 2013

Persistent link: https://www.econbiz.de/10010191901

Low-stakes opportunism

Jap, Sandy D.; Robertson, Diana C.; Rindfleisch, Aric; … - In: Journal of marketing research : JMR 50 (2013) 2, pp. 216-227

Persistent link: https://www.econbiz.de/10009737776

Marketing in a digital world

Rindfleisch, Aric (ed.); Malter, Alan J. (ed.) - 2019 - First edition

Persistent link: https://www.econbiz.de/10012121447

Transitioning to a digital world

Malter, Alan J.; Rindfleisch, Aric - In: Marketing in a digital world, (pp. 1-11). 2019

Persistent link: https://www.econbiz.de/10012123413

Self-manufacturing via 3D printing : implications for retailing thought and practice

Rindfleisch, Aric; Malter, Alan J.; Fisher, Gregory J. - In: Marketing in a digital world, (pp. 167-188). 2019

Persistent link: https://www.econbiz.de/10012123426

Solving global crises via desktop manufacturing

Rindfleisch, Aric; Kim, Myoung Hee - In: Journal of public policy & marketing 40 (2021) 1, pp. 111-112

Persistent link: https://www.econbiz.de/10012534352

The digital revolution, 3D printing, and innovation as data

Rindfleisch, Aric; O'Hern, Matthew; Sachdev, Vishal - In: The journal of product innovation management : an … 34 (2017) 5, pp. 681-690

Persistent link: https://www.econbiz.de/10011803483

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