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The transformation of value and evolution of customer experience : an exploration of the typologies, facets and significance

Tandon, Anushree; Tripathi, Vibhuti; Gupta, Ashish - In: International journal of Indian culture and business … 8 (2014) 4, pp. 425-441

Persistent link: https://www.econbiz.de/10011282823

Sport fans' roles in value co-creation

Kolyperas, Dimitrios; Maglaras, Georgios; Sparks, Leigh - In: European Sport management quarterly : ESMQ 19 (2019) 2, pp. 201-220

Persistent link: https://www.econbiz.de/10012177391

Creating effective customer solutions : a global perspective

Neamtu, Alina; Stancu, Stelian; Hurduzeu, Gheorghe - In: The Romanian economic journal : REJ 23 (2020) 75, pp. 38-69

Persistent link: https://www.econbiz.de/10012219188

Co-creating customization : collaborating with customers to deliver individualized value

Loef, Jordi; Pine, B. Joseph; Robben, Henry S. - In: Strategy & leadership : a publication of Strategic … 45 (2017) 3, pp. 10-15

Persistent link: https://www.econbiz.de/10011694873

Impact of value co-creation on logistics customers' loyalty

Thiruvattal, Eappen - In: Journal of global operations and strategic sourcing 10 (2017) 3, pp. 334-361

Persistent link: https://www.econbiz.de/10011806169

Exploring value co-creation in Fan Fests : the role of fans

Kolyperas, D.; Sparks, L. - In: Journal of strategic marketing 26 (2018) 1, pp. 71-84

Persistent link: https://www.econbiz.de/10011860430

Can the customer's value co-creation behavior be measured? : validating a measurement scale based on the customer's perspective

Vega Vázquez, Manuela; Revilla Camacho, Maria Angeles; … - In: Revue Gestion 2000 : management & prospective 32 (2015) 2, pp. 33-47

Persistent link: https://www.econbiz.de/10011891105

The antecedents and consequents of customer value co-creation among small and medium enterprises

Qazi, Aban Abid; Ali, Fouzia - In: Pakistan journal of commerce and social sciences 11 (2017) 3, pp. 934-958

The scholarly understanding of the antecedent and consequent behaviors of customer involvement in the creation process particularly among small and medium enterprises (SME's) are limited to date. So, this paper aims to explore the antecedent and consequent behaviors of the customer involvement...

Persistent link: https://www.econbiz.de/10011930756

Customer value co-creation behavior : a dyadic exploration of the influence of salesperson emotional intelligence on customer participation and citizenship behavior

Delpechitre, Duleeep; Beeler-Connelly, Lisa L.; Chaker, … - In: Journal of business research : JBR 92 (2018), pp. 9-24

Persistent link: https://www.econbiz.de/10011925237

Millennial cultural consumers : co-creating value through brand communities

Halliday, Sue Vaux; Astafyeva, Alexandra - In: Arts marketing : an international journal ; AM 4 (2014) 1/2, pp. 119-135

Persistent link: https://www.econbiz.de/10010431470