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The impact of usefullness of brands' social networking pages : a structural equation modelling approach
Gupta, Swati; Agarwal, Atul Kumar; Chauhan, Ajay Kumar - In: International journal of economic research 16 (2019) 2, pp. 419-431
Persistent link: https://www.econbiz.de/10012429498
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Herd behavior in social media : the role of Facebook likes, strength of ties, and expertise
Mattke, Jens; Maier, Christian; Reis, Lea; Weitzel, Tim - In: Information & management : the internat. journal of … 57 (2020) 8, pp. 1-16
Persistent link: https://www.econbiz.de/10012418413
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Cyberbullying on social networking sites : a literature review and future research directions
Chan, Tommy K. H.; Cheung, Christy M. K.; Lee, Zach W. Y. - In: Information & management : the internat. journal of … 58 (2021) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10012494889
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Why students use social networking sites? : understanding motives behind their usage
Nayeem, Mohammed Abdul - In: Indian journal of economics & business : IJEB 17 (2018) 2, pp. 325-337
Persistent link: https://www.econbiz.de/10012650139
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Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah; Wen, Jing - In: Journal of marketing communications 27 (2021) 5, pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
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The impact of Facebook presence on brand image
Coelho, Joana; Nobre, Helena; Becker, Kip - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
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Use of social networking sites for B school marketing : an empirical analysis
Bhandari, Ravneet Singh - In: International journal of business and globalisation : IJBG 33 (2023) 3, pp. 344-361
Persistent link: https://www.econbiz.de/10014232785
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The structuration of identification on organizational members' social media
Piercy, Cameron W.; Carr, Caleb T. - In: International journal of business communication : IJBC … 60 (2023) 2, pp. 464-486
Persistent link: https://www.econbiz.de/10014229025
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Impacts of social media on the buying intention of the consumers in Edinburgh, UK
Al-Shawabkeh, Abdallah; Nuseir, Mohammed T. - In: International journal of procurement management 14 (2021) 4, pp. 470-486
Persistent link: https://www.econbiz.de/10012595864
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The importance of Facebook as an online social networking tool for companies
Correia, Pedro Álvaro Pereira; García Medina, Irene; … - In: International journal of accounting and information … 22 (2014) 4, pp. 295-320
Persistent link: https://www.econbiz.de/10010432311