Royo-Vela, Marcelo; Amezquita Salazar, Juan Carlos; … - In: European journal of management and business economics : … 31 (2022) 1, pp. 1-21
marketing performance when small- and medium-sized enterprises (SMEs) are located within a service cluster. The three main …'s market orientation and marketing performance, this type of analysis has not been carried out on service SMEs in geographic … companies and their marketing performance and to furthermore evaluate the effect of the market orientation of companies in the …