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Linking pop-up brand stores to brand experience and word of mouth : the case of luxury retail

Klein, Jan F.; Falk, Tomas; Esch, Franz-Rudolf; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5761-5767

Persistent link: https://www.econbiz.de/10011597493

Ingredient branding for a luxury brand : the role of brand and product fit

Moon, Hakil; Sprott, David E. - In: Journal of business research : JBR 69 (2016) 12, pp. 5768-5774

Persistent link: https://www.econbiz.de/10011597500

Influence of integration on interactivity in social media luxury brand communities

Kim, Juran; Lee, Ki Hoon - In: Journal of business research : JBR 99 (2019), pp. 422-429

Persistent link: https://www.econbiz.de/10012023672

The concept of luxury brands and the relationship between consumer and luxury brands

Becker, Kip; Lee, Jung Wan; Nobre, Helena M. - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 3, pp. 51-63

Persistent link: https://www.econbiz.de/10011918878

Luxury brands do not glitter equally for everyone

Aliyev, Farhad; Ürkmez, Taylan; Wagner, Ralf - In: The journal of brand management : an international journal 25 (2018) 4, pp. 337-350

Persistent link: https://www.econbiz.de/10011885032

Luxury branding : the case of Chanel

Sugimoto, Kana; Nagasawa, Shin'ya - In: International journal of quality and service sciences 9 (2017) 3/4, pp. 292-301

Persistent link: https://www.econbiz.de/10011772101

How being envied shapes tourists' relationships with luxury brands : a dual-mediation model

Feng, Wenting; Yu, Irina Y.; Yang, Morgan X.; Yi, Mengjie - In: Tourism management : research, policies, practice 86 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012595646

Leveraging luxury brands purchase intention through cultural congruent assertive advertising : a cross-cultural experimental evidence from Malaysia and Pakistan

Raza, Syed Hassan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 15 (2021) 1, pp. 138-165

understanding this phenomenon that how presentation and message manifested with cultural orientation in luxury brand advertisement … advertisement is an effective strategy for luxury brand promotion in emerging markets. The study has employed a quasi …-experimental survey using luxury brand advertisement manifesting assertiveness appeal. Data was collected from 340 individuals of Pakistan …

Persistent link: https://www.econbiz.de/10012507118

Narrow, powerful, and public : the influence of brand breadth in the luxury market

Kim, Youngseon; Wingate, Nikki - In: The journal of brand management : an international journal 24 (2017) 5, pp. 453-466

Persistent link: https://www.econbiz.de/10011799041

Strategic approaches to augmented reality deployment by luxury brands

Javornik, Ana; Duffy, Katherine; Rokka, Joonas; Scholz, … - In: Journal of business research : JBR 136 (2021), pp. 284-292

Persistent link: https://www.econbiz.de/10012663331