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Marketing Luxury Services : Concepts, Strategy, and Practice
Hemzo, Miguel Angelo - 2023
the luxury market, including market identification, brand communication, product positioning, pricing, flow of goods …
Persistent link: https://www.econbiz.de/10014250259
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Omnichannel supply chain operations for luxury products with conspicuous consumers
Wei, Ying; Li, Feng - In: Transportation research / E : an international journal 137 (2020), pp. 1-23
Persistent link: https://www.econbiz.de/10012236682
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Optimal channel strategy of luxury brands in the presence of online marketplace and copycats
Gao, Sarah Yini; Lim, Wei Shi; Ye, Ziqiu - In: European journal of operational research : EJOR 308 (2023) 2, pp. 709-721
Persistent link: https://www.econbiz.de/10014283113
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Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W. - 1997
Persistent link: https://www.econbiz.de/10000622884
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël; Bastien, Vincent - 2009
Persistent link: https://www.econbiz.de/10003739843
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Special issue: Luxury brands
Okonkwo, Uché (contributor) - 2009
Persistent link: https://www.econbiz.de/10003847225
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Are luxury brands really a financial dream?
Kapferer, Jean-Noël; Tabatoni, Olivier - In: Journal of strategic management education : JSME 7 (2011) 4, pp. 271-286
Persistent link: https://www.econbiz.de/10009551520
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The identity of luxury brands
Heine, Klaus - 2012
Persistent link: https://www.econbiz.de/10009532910
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Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte; González Romo, Zahaira; … - In: The journal of brand management : an international journal 22 (2015) 8, pp. 631-657
Persistent link: https://www.econbiz.de/10011399852