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Super bowl XLVII TV advertising in the USA : male and female impressions among college students
Akcay, Okan; Dalgin, M. Halim - In: Eurasian business review 6 (2016) 1, pp. 25-36
Super Bowl Advertising among college students to determine what characteristics of the ads were significant what …The Super Bowl is one of the highest profile sporting events in the USA. Each year, over 100 million American consumers …
Persistent link: https://www.econbiz.de/10011631620
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Native advertising credibility perceptions and ethical attitudes : an exploratory study among adolescents in the United States, Turkey and Israel
Zimand-Sheiner, Dorit; Ryan, Tanya; Kip, Sema Misci; … - In: Journal of business research : JBR 116 (2020), pp. 608-619
Persistent link: https://www.econbiz.de/10012257662
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Advertising Value of Mobile Marketing Through Acceptance Among Youth in Karachi
Akbar, Suleman; Azam, Rehan; Danish, Muhammad - 2012
in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the … objective of this study a convenient sample of 247 respondents from University students, Government officials and business … analysis is performed to test the relationship of prior permission, personalization, message exposure and appropriate medium …
Persistent link: https://www.econbiz.de/10014164340
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Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search
Sahni, Navdeep S.; Nair, Harikesh - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 5-32
Persistent link: https://www.econbiz.de/10012183068
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The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes; Koch, Thomas; Viererbl, Benno; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
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Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.; Reijmersdal, Eva A. van; Rozendaal, … - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
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A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.; Reijmersdal, Eva A. van; Rozendaal, … - In: Journal of marketing communications 30 (2024) 6, pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
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Good native advertising isn’t a secret
Campbell, Colin L.; Marks, Lawrence J. - In: Business horizons 58 (2015) 6, pp. 599-606
Persistent link: https://www.econbiz.de/10011392828
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Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van; Rozendaal, Esther; Hudders, Liselot - In: Journal of interactive marketing : a quarterly … 49 (2020), pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
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What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li; Yan, Yajie; Smith, Andrew N. - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 198-221
Persistent link: https://www.econbiz.de/10013493175