Synchrony of transportation planning with revealed public preferences and expectations has traditionally been difficult to achieve. In other domains, such as manufacturing and design, frameworks have been developed using data-driven analytic processes to extract customer preferences and...

Measuring online marketing success of museums through social media and mobile technologies represents a challenge for several reasons. First, ROI of online advertising campaigns is not enough. Second, because of the multiplying effect of social media for museums, a single monitoring methodology...

"[This book] is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social...