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11
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
12
Antecedents to customer engagement : moderating role of media richness of
brand
pages
Gosain, Aditi
;
Srivastava, Mukta
;
Gupta, Deepanvita
- In:
Theoretical economics letters
9
(
2019
)
7
,
pp. 2550-2565
Persistent link: https://www.econbiz.de/10012213908
Saved in:
13
What makes Facebook
brand
posts engaging? : a content analysis of Facebook
brand
post text that increases shares, likes, and comments to influence organic viral reach
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 229-244
Persistent link: https://www.econbiz.de/10012243129
Saved in:
14
When is
brand
content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
15
The effects of social media on
brand
attitude and WOM during a
brand
crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
16
Brand
engagement and search for brands on social media : comparing Generations X and Y in Portugal
Bento, Marisa
;
Martinez, Luisa M.
;
Martinez, Luis F.
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011883208
Saved in:
17
Social eWOM : does it affect the
brand
attitude and purchase intention of brands?
Kudeshia, Chetna
;
Kumar, Amresh
- In:
Management research review
40
(
2017
)
3
,
pp. 310-330
Persistent link: https://www.econbiz.de/10011704389
Saved in:
18
Trust and commitment within a virtual
brand
community : the mediating role of
brand
relationship quality
Akrout, Houcine
;
Nagy, Gábor
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
Saved in:
19
UGC attributes and effects : implication for luxury
brand
advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
20
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
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