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The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz; Taraz, Roghayeh; Mehdikhani, Rasoul - In: Journal of internet commerce 22 (2023) 1, pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
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Warmth or competence : understanding the effect of brand perception on purchase intention via online reviews
Baoku, Li; Nan, Yafeng - In: Journal of contemporary marketing science 6 (2023) 3, pp. 210-227
Persistent link: https://www.econbiz.de/10014422222
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Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem; Salem, Sharif Omar - In: Global business review 22 (2021) 3, pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
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Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor; Azar, Salim L.; Machado, … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
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Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna; Olya, Hossein; Taheri, Babak - In: Journal of business research : JBR 125 (2021), pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
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Brand gender and consumer-based brand equity on Facebook : the mediating role of consumer-brand engagement and brand love
Machado, Joana César; Vacas-de-Carvalho, Leonor; Azar, … - In: Journal of business research : JBR 96 (2019), pp. 376-385
Persistent link: https://www.econbiz.de/10011981098
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Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa; Suomi, Kati; Jones, Richard - In: European journal of marketing 57 (2023) 13, pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
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Examining the role of social media marketing on brand love and its impact on brand centrality : the study of local fashion brands for the millennials
Mayasari, Iin; Haryanto, Handrix Chris; Hutagaol, … - In: Journal of Indonesian economy & business 38 (2023) 2, pp. 147-165
Persistent link: https://www.econbiz.de/10014288345
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Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: Journal of business research : JBR 135 (2021), pp. 519-531
Persistent link: https://www.econbiz.de/10012647938