Narrow search
Showing 41 - 50 of 256
Cover Image
The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona; Grappi, Silvia; Zarantonello, Lia; … - In: The journal of brand management : an international journal 22 (2015) 8, pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Cover Image
Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem; Bagozzi, Richard P.; Yoon, Carolyn - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
Cover Image
The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions
Xie, Chunyan; Bagozzi, Richard P.; Grønhaug, Kjell - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 333-356
Persistent link: https://www.econbiz.de/10011287125
Cover Image
Consumer stakeholder responses to reshoring strategies
Grappi, Silvia; Romani, Simona; Bagozzi, Richard P. - In: Journal of the Academy of Marketing Science 43 (2015) 4, pp. 453-471
Persistent link: https://www.econbiz.de/10011306304
Cover Image
Merely being with you increases my attention to luxury products : using EEG to understand consumers' emotional experience with luxury branded products
Pozharliev, Rumen; Verbeke, Willem J. M. I.; Strien, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 546-558
Persistent link: https://www.econbiz.de/10011337501
Cover Image
The impact of reputation and identity congruence on employer brand attractiveness
Xie, Chunyan; Bagozzi, Richard P.; Meland, Kjersti V. - In: Marketing intelligence & planning 33 (2015) 2, pp. 124-146
Persistent link: https://www.econbiz.de/10011326059
Cover Image
Consumer response to corporate irresponsible behavior : moral emotions and virtues
Grappi, Silvia; Romani, Simona; Bagozzi, Richard P. - In: Journal of business research : JBR 66 (2013) 10, pp. 1814-1821
Persistent link: https://www.econbiz.de/10009772365
Cover Image
The role of moral values in instigating morally responsible decisions
Bagozzi, Richard P.; Sekerka, Leslie E.; Hill, Vanessa; … - In: The journal of applied behavioral science 49 (2013) 1, pp. 69-94
Persistent link: https://www.econbiz.de/10009750728
Cover Image
Genetic and neurological foundations of customer orientation : field and experimental evidence
Bagozzi, Richard P.; Verbeke, Willem J. M. I.; Berg, … - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 639-658
Persistent link: https://www.econbiz.de/10009621886
Cover Image
Cognitive, emotional, and sociocultural processes in consumption
Xie, Chunyan; Bagozzi, Richard P.; Østli, Jens - In: Psychology & marketing 30 (2013) 1, pp. 12-25
Persistent link: https://www.econbiz.de/10009716257