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Comparing churn prediction techniques and assessing their performance : a contingent perspective
Tamaddoni, Ali; Stakhovych, Stanislav; Ewing, Michael - In: Journal of service research : JSR 19 (2016) 2, pp. 123-141
Persistent link: https://www.econbiz.de/10011485372
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Predicting season ticket holder retention using rich behavioral data
Karg, Adam; Tamaddoni, Ali; McDonald, Heath; Ewing, Michael - In: Journal of sport management : the official journal of … 35 (2021) 5, pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
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The impact of advertising on market share : controlling for clutter, familiarity, and goodwill decay
De Canha, Nicholas; Ewing, Michael; Tamaddoni, Ali - In: Journal of advertising research 60 (2020) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10012293499
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The impact of personalised incentives on the profitability of customer retention campaigns
Tamoddoni, Ali; Stakhovych, Stanislav; Ewing, Michael - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 327-347
Persistent link: https://www.econbiz.de/10011709131
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Managing B2B customer churn, retention and profitability
Jahromi, Ali Tamaddoni; Stakhovych, Stanislav; Ewing, … - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1258-1268
Persistent link: https://www.econbiz.de/10010439560
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Mix & match: a resource-based complaint recovery framework for tangible compensation
Stakhovych, Stanislav; Tamaddoni, Ali - In: Journal of service research 23 (2020) 3, pp. 337-352
Persistent link: https://www.econbiz.de/10012265770
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Integrated marketing communications measurement and evaluation
Ewing, Michael - In: Journal of marketing communications 15 (2009) 2/3, pp. 103-117
Persistent link: https://www.econbiz.de/10003881207
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The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Ewing, Michael - In: Journal of advertising research 53 (2013) 1, pp. 83-89
Persistent link: https://www.econbiz.de/10009745861
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Integrated marketing communication measurement and evaluation
Ewing, Michael - In: The evolution of integrated marketing communications : …, (pp. 29-43). 2011
Persistent link: https://www.econbiz.de/10009232922
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Squatting at the digital campfire : researching the open source sorftware community
Cromie, John; Ewing, Michael - In: International journal of market research : JMRS ; the … 50 (2008) 5, pp. 631-653
Persistent link: https://www.econbiz.de/10003764980