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64
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1
A review and analysis of literature on netnography research
Bartl, Michael
;
Kannan, Vijai Kumar
;
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
Saved in:
2
Mapping the socially responsible consumption gap research : review and future research agenda
Falcão, Diana
;
Roseira, Catarina
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1718-1760
Persistent link: https://www.econbiz.de/10013411963
Saved in:
3
Using quantitative and mixed research methods in marketing : a meta-analytic approach
Jemna, Ligia Muntean
- In:
Acta Universitatis Danubius / Oeconomica
13
(
2017
)
4
,
pp. 201-223
Persistent link: https://www.econbiz.de/10012137017
Saved in:
4
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
5
Shopping mall image: systematic review of 40 years of research
Gomes, Renata Maria
;
Paula, Fabio
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10011703175
Saved in:
6
Green marketing and consumerism as social change in China : analyzing the literature
Zhu, Qingyun
;
Sarkis, Joseph
- In:
International journal of production economics
181
(
2016
),
pp. 289-302
Persistent link: https://www.econbiz.de/10011619391
Saved in:
7
A review of green consumer behavior based on the social perspective
Lin, Dandan
;
Chen, Haiquan
- In:
Theoretical economics letters
6
(
2016
)
5
,
pp. 1088-1095
Persistent link: https://www.econbiz.de/10011585880
Saved in:
8
Consumer-brand identification : a social identity based review and research directions
Elbedweihy, Alaa M.
;
Jayawardhena, Chanaka
- In:
The marketing review
14
(
2014
)
2
,
pp. 205-228
Persistent link: https://www.econbiz.de/10010417119
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9
Is consumer experience the next best thing? : reflections from a systematic review and research agenda proposition
Scussel, Fernanda Bueno Cardoso
- In:
Consumer behavior review : CBR
3
(
2019
)
2
,
pp. 57-69
Persistent link: https://www.econbiz.de/10012216558
Saved in:
10
An analysis of the green consumer domain within sustainability research : 1975 to 2014
Kumar, Prashant
;
Polonsky, Michael J.
- In:
Australasian marketing journal
25
(
2017
)
2
,
pp. 85-96
Persistent link: https://www.econbiz.de/10011729862
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