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Understanding the relational ecosystem in a connected world
Henderson, Conor M.; Palmatier, Robert W. - In: The connected customer : the changing nature of …, (pp. 37-75). 2010
Persistent link: https://www.econbiz.de/10003951885
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Review of the theoretical underpinnings of loyalty programs
Henderson, Conor M.; Beck, Joshua T.; Palmatier, Robert W. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 256-276
Persistent link: https://www.econbiz.de/10009259722
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Effect of customer-centric structure on long-term financial performance
Lee, Ju-Yeon; Sridhar, Shrihari; Henderson, Conor M.; … - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 250-268
Persistent link: https://www.econbiz.de/10010515893
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Effect of salespeople's acquisition-retention trade-off on performance
Carter, Robert E.; Henderson, Conor M.; Arroniz, Inigo; … - In: The journal of personal selling & sales management : JPSSM 34 (2014) 2, pp. 91-111
Persistent link: https://www.econbiz.de/10010346538
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Building, measuring, and profiting from customer loyalty
Watson, George F., IV.; Beck, Joshua T.; Henderson, Conor M. - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
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Review of the theoretical underpinnings of loyalty programs
Henderson, Conor M.; Beck, Joshua T.; Palmatier, Robert W. - In: Journal of consumer psychology : the official journal … 21 (2011) 3, pp. 256-277
Persistent link: https://www.econbiz.de/10009164411
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Transformational relationship events
Harmeling, Colleen M.; Palmatier, Robert W.; Houston, … - In: Journal of marketing 79 (2015) 5, pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
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Customer Engagement Marketing
Palmatier, Robert W. (ed.); Kumar, V. (ed.);  … - 2018
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...
Persistent link: https://www.econbiz.de/10012396394
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Group marketing : theory, mechanisms, and dynamics
Harmeling, Colleen M.; Palmatier, Robert W.; Fang, Eric; … - In: Journal of marketing 81 (2017) 4, pp. 1-24
Persistent link: https://www.econbiz.de/10011734792
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Conclusion: informing customer engagement marketing and future research
Harmeling, Colleen M.; Moffett, Jordan W.; Palmatier, … - In: Customer engagement marketing, (pp. 307-323). 2018
Persistent link: https://www.econbiz.de/10011739871