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Kato, Ryo; Hoshino, Takahiro - 2020

Persistent link: https://www.econbiz.de/10012316401

The role of new product launch on variety seeking buying behaviour in hygienic products

Ibrahimi, Arta Ejupi; Ejupi, Diellza - In: International journal of Islamic marketing and branding 5 (2020) 2, pp. 132-144

Persistent link: https://www.econbiz.de/10012512773

Examining customer satisfaction and purchase intention toward a new product before its launch : cookies enriched with spirulina

Istijanto; Arifin, Yalun; Nurhayati - In: Cogent business & management 10 (2023) 3, pp. 1-18

This study aims to examine the effects of product attributes during the prototype stage on customer satisfaction and intention to buy. The new product examined was cookies enriched with spirulina. The theories serving as the foundation of explanation were Stimulus-Organism-Response (S-O-R)...

Persistent link: https://www.econbiz.de/10014506346

The interactive effect of insight and cuteness in driving purchase likelihood : a lay belief of creativity

Septianto, Felix; Rostiani, Rokhima; Paramita, Widya - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1145-1157

Persistent link: https://www.econbiz.de/10013390992

Determinants for adoption of new products : an empirical study on smart phone customers in Delhi NCR

Gera, Navneet; Yadav, Sangeeta; Dana, Leo Paul; Mittal, … - In: International journal of business information systems : … 43 (2023) 2, pp. 143-163

Persistent link: https://www.econbiz.de/10014307442

A review and analysis of literature on netnography research

Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196

Persistent link: https://www.econbiz.de/10011542615

Impact of initial trust, involvement, and mood on trusting belief : evidence from the financial industry in Taiwan

Chen, Ying-Hueih; Wu, Jyh-Jeng; Chien, Shu-Hua - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 91-108

Persistent link: https://www.econbiz.de/10011421955

Exploring the impact of packaging interactions on quality of life among older consumers

Ford, Nicholas; Trott, Paul; Simms, Chris - In: Journal of marketing management : MM 32 (2016) 3/4, pp. 275-312

Persistent link: https://www.econbiz.de/10011545626

Optimizing product launches in the presence of strategic consumers

Lobel, Ilan; Patel, Jigar; Vulcano, Gustavo; Zhang, Jiawei - In: Management science : journal of the Institute for … 62 (2016) 6, pp. 1778-1799

Persistent link: https://www.econbiz.de/10011502703

Consumer preference elicitation of complex products using fuzzy support vector machine active learning

Huang, Dongling; Luo, Lan - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 445-464

Persistent link: https://www.econbiz.de/10011498939

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