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An upbeat crowd : fast in-store music alleviates negative effects of high social density on customers’ spending
Knoeferle, Klemens M.; Paus, Vilhelm Camillus; Vossen, … - In: Journal of retailing 93 (2017) 4, pp. 541-549
Persistent link: https://www.econbiz.de/10011790720
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Effects of employees' opportunities to influence in-store music on sales: Evidence from a field experiment
Daunfeldt, Sven-Olov; Moradi, Jasmine; Rudholm, Niklas; … - 2019
The effects of in-store music on consumer behavior have attracted much attention in the marketing literature, but … surprisingly few studies have investigated in-store music in relation to employees. Conducting a large-scale field experiment in … employees more opportunities to influence the in-store music. The experiment lasted 56 weeks, and the stores were randomly …
Persistent link: https://www.econbiz.de/10012666059
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Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip; Roggeveen, Anne L.; Grewal, Dhruv; … - In: Journal of marketing research 60 (2023) 5, pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
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Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan; Lund, Kaisa; Szocs, Courtney - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10011996684
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Calibrating 30 years of experimental research : a meta-analysis of the atmospheric effects of music, scent, and color
Roschk, Holger; Loureiro, Sandra Maria Correia; … - In: Journal of retailing 93 (2017) 2, pp. 228-240
Persistent link: https://www.econbiz.de/10011721817
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Thank you for the music - or not? The effects of in-store music in service settings
Michel, Anne; Baumann, Chris; Gayer, Leonie - In: Journal of retailing and consumer services 36 (2017), pp. 21-32
Persistent link: https://www.econbiz.de/10011697856
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Background music tempo effects on food evaluations and purchase intentions
Pantoja, Felipe; Borges, Adilson - In: Journal of retailing and consumer services 63 (2021), pp. 1-6
Persistent link: https://www.econbiz.de/10012666028
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Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon; Abolhasani, Morteza; Hang, Haiming - In: European journal of marketing 56 (2022) 4, pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
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Effects of background music endings on consumer memory in advertising
Guido, Gianluigi; Peluso, Alessandro M.; Mileti, Antonio; … - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 504-518
Persistent link: https://www.econbiz.de/10011567080
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Feel the music! : exploring the cross-modal correspondence between music and haptic perceptions of softness
Imschloß, Monika; Kuehnl, Christina - In: Journal of retailing 95 (2019) 4, pp. 158-169
Persistent link: https://www.econbiz.de/10012154085