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An Empirical Study on the Effect of in Stores Display on Women's Shopping Behaviour in Apparels Segment
Bilala, Bhavika - 2017
this research is collected from 200 women respondents from the major cities of India to study their shopping behavior …. Factor analysis as a tool is used to determine the factors affecting women's shopping behavior. On the basis of the findings …
Persistent link: https://www.econbiz.de/10012958067
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Fashion portals and Indian consumers : an exploratory study on online apparel retail marketing
Kautish, Pradeep; Rai, Sushil Kumar - In: International journal of electronic marketing and … 10 (2019) 3, pp. 309-331
Persistent link: https://www.econbiz.de/10012106629
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New dynamics of e-commerce on the retail industry : analysis of the purchase process of fashion and electronics products
Gonçalves, Rui; Dias, Catarina; Pereira, Leandro; … - In: International journal of economics and business … 27 (2024) 4, pp. 651-672
Persistent link: https://www.econbiz.de/10015063299
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Facebook practices for business communication among fashion retailers
Escobar-Rodríguez, Tomás; Bonsón-Fernández, Rocío - In: Journal of fashion marketing and management 21 (2017) 1, pp. 33-50
Persistent link: https://www.econbiz.de/10011703050
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Configuring retail fulfillment processes for omni-channel customer steering
Wollenburg, Johannes; Holzapfel, Andreas; Hübner, Alexander - In: International journal of electronic commerce : IJEC 22 (2018) 4, pp. 540-575
Persistent link: https://www.econbiz.de/10011932690
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Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Audrezet, Alice; Parguel, Béatrice - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 13/14, pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
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Shop at your own risk? : consumer activities in fashion e-commerce
Sutinen, Ulla-Maija; Saarijärvi, Hannu; Yrjölä, Mika - In: International journal of consumer studies 46 (2022) 4, pp. 1299-1318
Persistent link: https://www.econbiz.de/10013328292
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A study on the online branding strategies of Indian fashion retail store
Goswami, Shubham - In: The IUP journal of brand management : IJBRM 12 (2015) 1, pp. 45-59
Persistent link: https://www.econbiz.de/10011300978
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The role of fashionability in second-hand shopping motivations
Ferraro, Carla; Sands, Sean; Brace-Govan, Jan - In: Journal of retailing and consumer services 32 (2016), pp. 262-268
Persistent link: https://www.econbiz.de/10011556678
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A hybrid decision model for supplier selection in Online Fashion Retail (OFR)
Kaushik, Vineet; Kumar, Ashwani; Gupta, Himanshu; … - In: International journal of logistics : research and … 25 (2022) 1, pp. 27-51
Persistent link: https://www.econbiz.de/10012872761