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The future of creativity in advertising

Belch, Michael A.; Belch, George E. - In: Journal of promotion management : JPM 19 (2013) 4, pp. 395-399

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A recent look : creative professionals' perceptions of creativity in Hong Kong

Leung, Vivienne S. Y.; Hui, Anna N. N. - In: Services marketing quarterly 35 (2014) 2, pp. 138-154

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Decision drivers for outsourcing media buying services

Knuth, Ingo; Krusenstern, Lambert von - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 171-183

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Market entry strategies of media agencies

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Do additional services matter? : an empirical evaluation of opportunities to grow for media agencies

Knuth, Ingo - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 149-159

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The mentoring relationship in an advertising agency : mentors training mentees

Buga-Moraru, Mădălina - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 450-461

Advertising work meets significant challenges in terms of hiring young professionals that should properly match the job … present obstacles and necessity of mentorship in an advertising agency from juniors’ perspectives, when meeting seniors …

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Are there scale economies in advertising?

Boyer, Kenneth Duncan - In: The journal of business : B 59 (1986) 3, pp. 509-526

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Scale and scope effects on advertising agency costs

Silk, Alvin J. - In: Marketing science : the marketing journal of the … 12 (1993) 1, pp. 53-72

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Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms

Silk, Alvin J. - In: Journal of economics & management strategy : JEMS 3 (1994) 3, pp. 437-480

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Scale and scope economies in the global advertising and marketing services business

Silk, Alvin J.; Berndt, Ernst R. - 2003

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