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The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian; Gummerus, Johanna - In: Managing service quality : MSQ ; an international journal 24 (2014) 3, pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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17 years of service-dominant logic : Vargo and Lusch's contributions
Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 482-492
This article aims to examine the contribution of Vargo and Lusch (V&L) to service-dominant logic (S-D logic) thinking from the first time it appeared until now. No previous study has specifically analyzed all contributions of V&L since the phenomenon appearance of their article about this...
Persistent link: https://www.econbiz.de/10012888446
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Revisiting the past to understand the current debates on service-dominant logic
Bhanja, Nivedita; Saxena, Garima - In: Services marketing quarterly 43 (2022) 2, pp. 240-255
Persistent link: https://www.econbiz.de/10013178038
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Shifting paradigm to service-dominant logic via Internet-of-Things with applications in the elevators industry
Lai, Chia Tai Angus; Jackson, Paul R.; Jiang, Wei - In: Journal of management analytics 4 (2017) 1, pp. 35-54
Persistent link: https://www.econbiz.de/10011771056
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Exploring co-created service value and interactions of social commerce in China : a service-dominant logic perspective
Dai, Hua; Hu, Tao; Zhang, Yue - In: Journal of global marketing 32 (2019) 5, pp. 356-376
Persistent link: https://www.econbiz.de/10012201056
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Leistungslehre und Service-Dominant Logic for Marketing : ein kritischer Vergleich
Saab, Samy - In: Neue Herausforderungen an das Dienstleistungsmarketing, (pp. 217-238). 2008
Persistent link: https://www.econbiz.de/10003675965
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Service experience co-creation : conceptualization, implications, and future research directions
Jaakkola, Elina; Helkkula, Anu; Aarikka-Stenroos, Leena - In: Journal of service management 26 (2015) 2, pp. 182-205
Persistent link: https://www.econbiz.de/10011401238
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Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.; Vargo, Stephen L.; Gustafsson, Anders - In: Journal of business research : JBR 69 (2016) 8, pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
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Vale co-destruction in interfirm relationships : the impact of actor engagement styles
Prior, Daniel D.; Marcos Cuevas, Javier - In: Marketing theory 16 (2016) 4, pp. 533-552
Persistent link: https://www.econbiz.de/10011645965
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Customer engagement in service
Kumar, V.; Rajan, Bharath; Gupta, Shaphali; Dalla … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 138-160
Persistent link: https://www.econbiz.de/10011996790